Marketing

  • Are you taking your first steps in Marketing and want to learn the basic principles and strategies?
  • Do you know the basics of Marketing science and want to enrich your knowledge of modern trends and developments, such as E-Marketing?
  • Do you have knowledge and experience in Marketing and want to delve into specific specialized areas, such as Industrial Marketing?

The Marketing category includes books that cover both general Marketing principles and strategies, as well as specialized Marketing topics, thus meeting the needs of all readers. In fact, each of the Marketing books studies and analyzes Greek and foreign examples and applications from the business world, in order to facilitate readers in developing critical thinking and gaining experience.

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27 Results
Consumer Behavior (3rd edition)

Consumer Behavior (3rd edition)

Regular price €53,01
Sale price: €53,01 Regular price: €58,90 Sale: -10%
Services Marketing (3rd Edition)

Services Marketing (3rd Edition)

Regular price €41,98
Sale price: €41,98 Regular price: €46,65 Sale: -10%
Marketing Principles

Marketing Principles

Regular price €24,80
Sale price: €24,80 Regular price: €31,00 Sale: -20%
Διοίκηση Ολικής Ποιότητας και Λιτό Μάνατζμεντ

Διοίκηση Ολικής Ποιότητας και Λιτό Μάνατζμεντ

Regular price €68,50
Sale price: €68,50 Regular price: Sale: -0%
Build your brand

Build your brand

Regular price €17,17
Sale price: €17,17 Regular price: €19,08 Sale: -10%
Strategic Industrial Marketing

Strategic Industrial Marketing

Regular price €55,70
Sale price: €55,70 Regular price: €61,89 Sale: -10%
Modern Marketing Strategies for International Markets

Modern Marketing Strategies for International Markets

Regular price €51,75
Sale price: €51,75 Regular price: €57,50 Sale: -10%
Wholesale and Retail Marketing

Wholesale and Retail Marketing

Regular price €18,08
Sale price: €18,08 Regular price: €24,10 Sale: -25%