Marketing

  • Are you taking your first steps in Marketing and want to learn the basic principles and strategies?
  • Do you know the basics of Marketing science and want to enrich your knowledge of modern trends and developments, such as E-Marketing?
  • Do you have knowledge and experience in Marketing and want to delve into specific specialized areas, such as Industrial Marketing?

The Marketing category includes books that cover both general Marketing principles and strategies, as well as specialized Marketing topics, thus meeting the needs of all readers. In fact, each of the Marketing books studies and analyzes Greek and foreign examples and applications from the business world, in order to facilitate readers in developing critical thinking and gaining experience.

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Successful Sale

Successful Sale

Regular price €15,87
Sale price: €15,87 Regular price: €19,84 Sale: -20%
Marketing Management

Marketing Management

Regular price €32,40
Sale price: €32,40 Regular price: €40,50 Sale: -20%
Public Relations

Public Relations

Regular price €20,60
Sale price: €20,60 Regular price: €22,89 Sale: -10%
International Marketing

International Marketing

Regular price €62,99
Sale price: €62,99 Regular price: €69,99 Sale: -10%
Negotiations

Negotiations

Regular price €17,91
Sale price: €17,91 Regular price: €19,90 Sale: -10%
Branding

Branding

Regular price €13,95
Sale price: €13,95 Regular price: €15,50 Sale: -10%
Effective Advertising

Effective Advertising

Regular price €78,60
Sale price: €78,60 Regular price: €87,33 Sale: -10%
The 50 best business ideas during the crisis

The 50 best business ideas during the crisis

Regular price €17,91
Sale price: €17,91 Regular price: €19,90 Sale: -10%