Build your brand
Description
The modern working environment is characterized by continuous changes and clearly defined hierarchies that are increasingly loosening, resulting in few holding "lifetime jobs". In this era, it is essential that you are remembered for the right reasons, in other words, to stand out based on a strong personal brand.
"Your brand is what people say about you when you're not in the room."
Jeff Bezos, Founder of Amazon
How will you build your personal brand? How will you stand out? How will you establish yourself?
The book "Build Your Name: Harness Your Talent and Stand Out" makes everything about personal branding absolutely clear and helps you develop a strong profile. A useful and practical guide to discovering yourself – who you are, what you do best, what your competitive advantage is, so you can build the professional brand that will transform and skyrocket your career.
The book, through 23 chapters, case studies, and exercises, shows you how to:
o Discover your talents, values, and purpose.
o Become more "visible" in your market.
o Effectively utilize your connections.
o Build a professional profile online, using blogs, LinkedIn, Facebook, and Twitter.
o Attract people who want what you have to offer.
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