Marketing

  • Are you taking your first steps in Marketing and want to learn the basic principles and strategies?
  • Do you know the basics of Marketing science and want to enrich your knowledge of modern trends and developments, such as E-Marketing?
  • Do you have knowledge and experience in Marketing and want to delve into specific specialized areas, such as Industrial Marketing?

The Marketing category includes books that cover both general Marketing principles and strategies, as well as specialized Marketing topics, thus meeting the needs of all readers. In fact, each of the Marketing books studies and analyzes Greek and foreign examples and applications from the business world, in order to facilitate readers in developing critical thinking and gaining experience.

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Social Media Marketing Guide

Social Media Marketing Guide

Regular price €15,74
Sale price: €15,74 Regular price: €17,49 Sale: -10%
32 Customer Phrases We Love to Hate & How to Overcome Them

32 Customer Phrases We Love to Hate & How to Overcome Them

Regular price €10,80
Sale price: €10,80 Regular price: €12,00 Sale: -10%
Business Analytics & Quantitative Models for Marketing & Internet - 2nd Edition

Business Analytics & Quantitative Models for Marketing & Internet - 2nd Edition

Regular price €34,16
Sale price: €34,16 Regular price: €37,95 Sale: -10%
The Modern Entrepreneur's Toolkit

The Modern Entrepreneur's Toolkit

Regular price €15,88
Sale price: €15,88 Regular price: €17,65 Sale: -10%