Marketing Principles
Description
This book successfully approaches Greek Marketing because it combines the theoretical framework of Marketing with tangible examples from the Greek reality.
It presents Marketing topics in an understandable and practical way. Thus, this book can help all those involved in the study, as well as in the daily practice of Marketing.
In addition to the basic Marketing topics, the following topics are also included:
· The latest developments in Marketing
· Total Quality Marketing
· Criticism of Marketing Philosophies
· Personal Marketing (ONE – TO – ONE MARKETING)
· Marketing with New Technologies etc.
Each chapter is accompanied by questions, application exercises, and case studies derived from Greek businesses.
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Κατηγορία
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Συχνές ερωτήσεις
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Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Κατηγορία
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
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