Public Relations

The book presents the misunderstood, to this day, subject of Public Relations in a simple, understandable and practical way. The aim is to help the reader understand the concept and role of Public Relations, to apply the means, techniques and tools of Public Relations, as well as to draw up a Public Relations program.

Based on modern scientific literature and the author's extensive teaching and research experience, the book analyzes the following issues:

➔  evolution of Public Relations,
➔  concept, role, and function of Public Relations,
➔  distinction and interaction of Public Relations-Marketing-Advertising,
➔  public and public opinion,
➔  Public Relations communication with Mass Media,
➔  utilization of social media by Public Relations,
➔  practical event organization,
➔  Corporate Social Responsibility,
➔  Public Relations program.

The book includes examples and case studies, diagrams and tables, questions at the end of each chapter, and an appendix with Public Relations terminology.