Marketing Management
Description
A practical guide for solving everyday business problems faced by entrepreneurs and executives in Greek businesses and organizations. An invaluable guide for students in their effort to understand the science of Marketing Management, through apt combinations of theory and examples. A unique book of its kind, as each chapter is accompanied by questions, application tasks and exercises based on case studies of well-known Greek businesses, while at the end of the book there is supplementary bibliography and an appendix with marketing terminology.
It is structured in the following parts:
• Marketing principles – identifying and analyzing market opportunities.
• Implementing Marketing strategy – the Marketing mix.
• Organizing and controlling Marketing results.
• Specific applications of Marketing.
• Marketing with new technologies.
Συχνές Ερωτήσεις
This is a description for faqs section.
Κατηγορία
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Κατηγορία
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Συχνές ερωτήσεις
Use this text to answer questions in as much detail as possible for your customers.
Didn't find your answer?
Do not hesitate to contact us.
