Build your brand
Description
The modern working environment is characterized by continuous changes and clearly defined hierarchies that are increasingly loosening, resulting in few holding "lifetime jobs". In this era, it is essential that people remember you for the right reasons, in other words, that you stand out based on a strong personal brand.
"Your brand is what people say about you when you're not in the room."
Jeff Bezos, Founder Amazon
How will you build your personal brand? How will you stand out? How will you establish yourself?
The book "Build Your Brand: leverage your talent and stand out" makes everything about personal branding absolutely clear and helps you develop a strong profile. A useful and practical guide to discover yourself – who you are, what you do best, what your competitive advantage is, so that you can build the professional brand that will transform and skyrocket your career.
The book, through 23 chapters, case studies, and exercises, shows you how to:
o Discover your talents, values, and purpose.
o Become more "visible" in your market.
o Properly utilize your connections.
o Build a professional profile online, using blogs, Linkedin, Facebook and Twitter.
o Attract people who want what you have to offer.
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