Strategic Management

The main points of this book are as follows:

• The use of a holistic strategic framework for analysis, formulation, and implementation.
• The comprehensive yet concise presentation of key concepts, frameworks, and techniques.
• The combination of traditional and modern strategic concepts.
• Current real-world business examples and analyses of contemporary issues in a global context.
• The synthesis and integration of empirical research and practical applications combined with relevant strategic material, focusing on what is important to the reader, as well as why it is important.
• A dedicated chapter on competitive advantage, including a focus on the triple bottom line and sustainability.
• High-quality case studies, appropriately integrated into the book's chapters.

Its rich content, pedagogical principles, and supplementary learning tools make the book a leading textbook for business strategy and enhance the learning experience for every reader.