Marketing Includes Digital Marketing

This book:

In Part A

· Analyzes the concept and importance of marketing for any business activity. 
It is the engine of the train, called business.
It provides the Greek dimension of marketing through examples and cases that are directly related to Greek businesses.

· It clearly demonstrates that the difference between successful and unsuccessful businesses is due to what is called competitive advantage. This forms the core of marketing strategy and of the book.
It proves that the consumer is primarily interested in the benefits they will receive, not the product or service's characteristics.

· Beyond the theoretical framework of marketing, which is adapted to the latest developments of our time, the book refers to four areas of particular interest:
Services Marketing for businesses and non-profit organizations, Agricultural Products Marketing, Industrial Marketing, and International Marketing.

In Part B

· The marketing of the new era incorporates digital technologies and enters its fifth stage of evolution, called: "MARKETING WITH NEW TECHNOLOGIES". This recognition is considered an innovation of the book. Therefore, the present edition has undertaken the pioneering endeavor of including in a single volume the necessary knowledge from the fields of traditional and digital marketing, which a marketing executive or professional must combine in practice.

· The book is suitable for e-class (home schooling). It is accompanied by rich supporting material for the instructor. In addition, ready-made material in electronic form will be provided for semester exams for the professor.
This edition, with its comprehensive content, modern presentation, logical flow, numerous examples, and understandable language, can be a valuable and comprehensive learning tool for students, business executives, and professionals.