Event Marketing
Description
Learn how to plan, conduct, and evaluate successful events with this clear and comprehensive handbook that explores the latest developments in the demanding and rapidly evolving event planning environment.
Authored by writers with extensive experience across a wide range of events, it is an essential step-by-step resource for students and the next generation of event organizers.
"Event Marketing: Planning & Applications" provides a comprehensive approach that introduces key paradigms and theories, as well as practical, real-life insights. It offers a structured formula for all forms of events, from initial planning to security and risk management, budgeting and program development to post-event evaluation.
Requiring no prior knowledge or experience in the subject, this fully updated third edition of "Event Marketing: Planning & Applications" provides a renewed focus on virtual and hybrid events. With case studies including the 2022 Commonwealth Games, Expo 2020 Dubai, and the American Heart Association (AHA), the accompanying online resources include lecture slides, activities, self-assessment questions, and online links. This handbook is essential for students studying modules related to events, as well as early career professionals and aspiring event organizers.
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