MARKETING Principles – Strategies – Applications
Description
The book "Marketing: Principles-Strategies-Applications" presents the still unknown and misunderstood subject of marketing and offers the Greek educational and professional landscape a modern approach that connects theory with practice.
It includes many current and Greek examples, case studies and exercises, for better assimilation of concepts and their practical application. Through a structured framework, it covers the entire spectrum of marketing activities, providing the steps for creating a marketing strategy.
This approach is ideal for students and their instructors, for executives in professional training, and for professionals who wish to use marketing to develop their business.
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Κατηγορία
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