"Παρέχει την απαραίτητη γνώση για το μέλλον των αγορών και τον τρόπο που το λιανικό εμπόριο πρέπει να προσαρμοστεί προκειμένου να ανταποκρίνεται στον απαιτητικό πελάτη."
Nitin Passi, Διευθύνων Σύμβουλος και Ιδρυτής της Missguided
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Make it like Amazon
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€11,86
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€14,83
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Description
Amazon, the 21st century commerce giant, has evolved from an online bookstore into one of the most profitable public companies in the world, becoming the undisputed market leader in everything from cloud computing to voice technology.
The book Do It Like Amazon thoroughly explores the business strategies behind the e-commerce giant by examining Amazon's role as an outsider. It also explains how Amazon develops its retail services, disrupting entire sectors in the process, to create a unique, frictionless, and fully integrated customer experience.
Written by leading market analysts, the book examines Amazon as it reaches its turning point, recognizing that online selling alone is no longer enough. It analyzes the impact of Amazon's digital transformation strategy, while also offering useful advice to retailers who wish to rediscover the physical space to become less transactional and focus more on customer experience and service delivery.
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