Retail in Greek Business
Description
The book offers a systematic discussion of the importance, role, and methods of developing retail sales by modern Greek businesses.
Based on the current reality of Greek entrepreneurship, "Retail Sales in Greek Business" consists of twelve concise and substantial chapters and is divided into three parts:
· The retail business
retail trade evolution, retail trade life cycle, future of retail trade in the digital age, forms of retail sales.
· Retail business management
strategic planning, organization and administration, human resources management, financial management-accounting.
· Retail marketing
information system and marketing research, customer behavior and segmentation, site selection and store layout, merchandise procurement and control, pricing and merchandise promotion.
Each chapter includes a wealth of examples from Greek businesses, as well as a task and an application exercise, so that the reader can fully grasp the content and effectively apply the principles and strategies of retail sales.
The book is a useful and practical guide for both owners and executives of retail businesses, as well as for those who wish to start their activity in them.
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