{"product_id":"symperifora-katanaloti-3i-ekdosi","title":"Consumer Behavior (3rd edition)","description":"\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e\"Welcome to the exciting world of consumers. In this book, you will explore human behavior and how all of us as consumers make product choices that make up the mosaic of our lives. \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e(...)\"\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eProfessor Michael Tsiros, Chair of the Department of Marketing, University of Miami, USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe publishing house \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eRosili\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003epresents the third, fully\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003erevised and updated,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eedition\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book \"Consumer Behavior\" by authors G. Baltas and P. Papastathopoulou.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Consumer Behavior\" is an \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eauthoritative and comprehensive review of consumer behavior topics, which contributes decisively to understanding consumer behavior. Based on international literature and scientific research, it draws data from marketing, psychology and economics, thus illuminating this complex and interesting aspect of an individual's behavior as an economic agent who evaluates, selects, buys and manages products and services for their own use.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe selection of the material aims at:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e√\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethoroughly addressing the subject\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e√\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecovering the specific needs of readers who are studying or working professionally in marketing and business administration.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe authors have adopted an \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eapplied approach\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eto consumer behavior and its connection to decision-making, while the practical application of consumer behavior theory is analyzed using examples from Greek and international business reality. Worth mentioning is the chapter dedicated to \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolutionary psychology, which is the first and only in Greek consumer behavior literature.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194638979401,"sku":null,"price":53.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/symperifora-katanaloti-1.png?v=1776164973","url":"https:\/\/www.rosilihubs.gr\/en\/products\/symperifora-katanaloti-3i-ekdosi","provider":"Rosili Hubs","version":"1.0","type":"link"}