{"product_id":"sygchrones-stratigikes-marketing-gia-diethneis-agores","title":"Modern Marketing Strategies for International Markets","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn an era of globalization of knowledge, technology, production, consumer patterns, and markets, today's dynamic business faces global competition, both within and beyond its borders.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTherefore, it must formulate appropriate strategies for adaptation, survival, or dynamic growth within an extremely complex and rapidly evolving globalized environment, where domestic markets no longer offer many opportunities, and both competition and customer needs and preferences have been indirectly or directly affected by market globalization. Domestic companies, even if they do not intend to internationalize, are forced to face competition from foreign companies within their own country.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe issue of internationalization is particularly relevant for our country, which is characterized by a lack of extroversion, having the lowest per capita export income in the European Union.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Modern Marketing Strategies for International Markets\" aims to cover the major issue of internationalization, presenting a comprehensive, systematic, and scientific approach to the most effective marketing strategies and tactics for a company's\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epenetration into international markets.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book consists of three parts, eleven chapters, and an appendix in CD format, the writing of which was based on both the latest scientific developments presented in the global literature of export and international Marketing and the authors' long-term research, consulting, and teaching experience in matters of developing Marketing strategies for the expansion of businesses beyond borders.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ In\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe first part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book, the decision-making process for internationalizing a company's activities in a globalized environment is analyzed.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe second part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe strategies concerning product, pricing, distribution channels, and promotion and communication for international markets are thoroughly described, as well as the decisions for the organization, strategic planning, and Marketing control in businesses operating internationally.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ In\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe third part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe Global Marketing Management System Online (GMMSO) is examined in detail. This is software that allows users to prepare a situation analysis of the company in a global environment, identify countries with high purchasing power for the company's products, conduct a market and competition analysis, choose the best market-country, and finally, determine the most appropriate penetration strategy, developing the corresponding Marketing plan.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194601066825,"sku":null,"price":51.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/sigxrones-stratigikes-1.jpg?v=1776164463","url":"https:\/\/www.rosilihubs.gr\/en\/products\/sygchrones-stratigikes-marketing-gia-diethneis-agores","provider":"Rosili Hubs","version":"1.0","type":"link"}