{"product_id":"psifiako-marketing","title":"Digital Marketing","description":"\u003cdiv style=\"text-align: justify;\"\u003eThe aim of this book is to help industry \u003cstrong\u003eprofessionals\u003c\/strong\u003e, \u003cstrong\u003eentrepreneurs\u003c\/strong\u003e, \u003cstrong\u003eexecutives\u003c\/strong\u003e, and \u003cstrong\u003eundergraduate and postgraduate students\u003c\/strong\u003e understand what Digital Marketing is, how it works, and how it can help them optimize their marketing campaign by leveraging the challenges, techniques, and tools of Digital Marketing.\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eEach section provides the theoretical background for understanding, followed by applications, techniques, and tools, focusing on practical applications.\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eSpecifically, this book presents, with examples, applications, techniques, and tools, the individual topics involved in a successful Digital Marketing strategy. Some of the main topics discussed are:\u003c\/div\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003ePresentation of factors influencing \u003cstrong\u003eOnline \u0026amp; Mobile shopping\u003c\/strong\u003e \u0026amp; \u003cstrong\u003epurchasing behavior\u003c\/strong\u003e through social media.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eGuidelines for \u003cstrong\u003edesigning \u0026amp; developing an online presence\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eUnderstanding \u003cstrong\u003eSearch Engine Optimization (SEO\/SEM)\u003c\/strong\u003e and creating relevant reports for specific pages.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eManaging \u003cstrong\u003epaid marketing campaigns\u003c\/strong\u003e on search engines.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eFamiliarization with various forms of \u003cstrong\u003edigital advertising media \u0026amp; techniques\u003c\/strong\u003e with application examples.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eForms of \u003cstrong\u003eemail\u003c\/strong\u003e advertising.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eMethods and techniques of \u003cstrong\u003epersonalization \u0026amp; recommendations\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eTheoretical and Practical \u003cstrong\u003eapproach to social media\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eMobile MKT\u003c\/strong\u003e – mobile applications \u0026amp; \u003cstrong\u003eMobile marketing\/advertising\/apps\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eProcesses and techniques of \u003cstrong\u003eWeb Analytics\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ePresentation of \u003cstrong\u003eresearch possibilities \u0026amp; opportunities in a digital environment\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cbr\u003eThe book also records current trends in Digital Marketing and presents practical applications (\u003cstrong\u003eAI-driven MKT\u003c\/strong\u003e – chatbots, Programmatic marketing\/advertising, \u003cstrong\u003eNeuromarketing\u003c\/strong\u003e - \u003cstrong\u003eeye tracking\u003c\/strong\u003e, \u003cstrong\u003eSharing Economy Model\u003c\/strong\u003e, \u003cstrong\u003eCrowdsourcing\/ Crowdfunding Model\u003c\/strong\u003e, \u003cstrong\u003eGamification Model\u003c\/strong\u003e, \u003cstrong\u003ePrice comparison sites\u003c\/strong\u003e, \u003cstrong\u003eIoT – Internet of Things\u003c\/strong\u003e).\u003c\/div\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54094171832649,"sku":null,"price":56.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0001196_65f7defb-8ae0-438e-a413-24026e05d573.jpg?v=1774622372","url":"https:\/\/www.rosilihubs.gr\/en\/products\/psifiako-marketing","provider":"Rosili Hubs","version":"1.0","type":"link"}