{"product_id":"marketing-ekdiloseon","title":"Event Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eLearn how to plan, conduct, and evaluate successful events with this clear and comprehensive handbook that explores the latest developments in the demanding and rapidly evolving event planning environment.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAuthored by writers with extensive experience across a wide range of events, it is an essential step-by-step resource for students and the next generation of event organizers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Event Marketing: Planning \u0026 Applications\" provides a comprehensive approach that introduces key paradigms and theories, as well as practical, real-life insights. It offers a structured formula for all forms of events, from initial planning to security and risk management, budgeting and program development to post-event evaluation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRequiring no prior knowledge or experience in the subject, this fully updated third edition of \"Event Marketing: Planning \u0026 Applications\" provides a renewed focus on virtual and hybrid events. With case studies including the 2022 Commonwealth Games, Expo 2020 Dubai, and the American Heart Association (\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAHA\u003c\/span\u003e\u003cspan\u003e), the accompanying online resources include lecture slides, activities, self-assessment questions, and online links. This handbook is essential for students studying modules related to events, as well as early career professionals and aspiring event organizers.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194379456841,"sku":null,"price":37.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-ekdiloseon-1.png?v=1776162698","url":"https:\/\/www.rosilihubs.gr\/en\/products\/marketing-ekdiloseon","provider":"Rosili Hubs","version":"1.0","type":"link"}