{"product_id":"epixeirisiaki-analitiki-kai-posotika-ypodeigmata-marketing-kai-diadiktyou-2i-ekdosi","title":"Business Analytics \u0026 Quantitative Models for Marketing \u0026 Internet - 2nd Edition","description":"\u003cp style=\"text-align: justify;\"\u003eThe aim of the book is to provide the reader with the knowledge required to design and develop models and to use data analysis tools and techniques, optimization methods, predictive analysis and correlation tools, and knowledge extraction methods.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe book consists of thirteen chapters. Its structure follows a logical approach, from the first to the last chapter, in order to achieve a progressive understanding of the theory and the individual concepts and methods. However, each chapter is relatively autonomous and can be studied separately and independently of the others.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe \u003cstrong\u003e2nd improved edition\u003c\/strong\u003e includes 4 additional chapters dealing with network analysis, categorization methods and machine learning, text analytics and natural language processing, and web analytics and clickstream data analysis through the measurement of critical performance indicators.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eIt is intended for undergraduate and postgraduate students of business administration schools and, more generally, for students of related disciplines in social and economic sciences. At the same time, it is aimed at business executives who wish to acquire, enrich and broaden their knowledge and skills related to business analytics tools and data analysis techniques with the aim of designing, developing and practically applying models in decision-making.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eIt includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003eTime series and demand forecasting.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eDesign of experiments.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eClassic regression models as well as advanced econometric models.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eConsumer behavior models.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ePreference determination models.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for customer clustering and market segmentation.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eCategorization models and application of machine learning methods.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eDemand curves, price elasticity, pricing and discounts.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for the optimal design of new products and services.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for optimizing the offered variety.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ePurchasing strategies for seasonal products with a short life cycle.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eAnalysis of the structure and evolution of social networks.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eText analytics and knowledge extraction from texts.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eSentiment analysis in data from the internet (e.g., comments and tweets).\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eRecommendation systems with collaborative filtering methods.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for measuring the effectiveness of online advertising.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eShopping cart analysis.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eClickstream data analysis and measurement of various indicators to monitor traffic and visitor behavior on websites.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54094258798921,"sku":null,"price":34.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0000842_-2.jpg?v=1774622979","url":"https:\/\/www.rosilihubs.gr\/en\/products\/epixeirisiaki-analitiki-kai-posotika-ypodeigmata-marketing-kai-diadiktyou-2i-ekdosi","provider":"Rosili Hubs","version":"1.0","type":"link"}