{"product_id":"diethnes-marketing","title":"International Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAt a time when digitalization and globalization are radically transforming the way businesses operate, the book \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInternational Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eby \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eKeegan\u003c\/span\u003e\u003cspan\u003e \u0026amp; \u003c\/span\u003e\u003cspan\u003eGreen\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003ecomes to fill a substantial gap in knowledge and education in the field of international business. Outward orientation is now a basic prerequisite for survival and growth, especially for Greek businesses, which are called upon to respond to the challenges of the global market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book offers a complete, modern, and holistic approach to the science of marketing at an international level, focusing on both theoretical concepts and their practical application. With a friendly tone and clear structure, it analyzes internationalization strategies, cultural differences, sustainability, corporate social responsibility, and the role of new technologies in marketing. Special emphasis is given to intercultural awareness, making the work a valuable tool for students, instructors, and professionals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eWhat the book offers:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eModern and in-depth knowledge of international marketing, based on the latest developments in the global market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eApplied approach, with a plethora of real examples, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ecase\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eand excerpts from experts in the field.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eVisualized content with graphs, diagrams, and tables that enhance understanding.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eReflection and evaluation questions in each section for self-assessment and active learning.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEducational orientation, with a structure that allows for easy integration into teaching.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eConnection to the needs of the Greek reality, where the need for executives with knowledge of international marketing strategy is imperative.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInternational Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis an ideal guide for anyone who wishes to deeply understand the dynamic and multifaceted field of global marketing as it combines scientific validity with practical value.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194077434185,"sku":null,"price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/diethnes-marketing-1.png?v=1776160268","url":"https:\/\/www.rosilihubs.gr\/en\/products\/diethnes-marketing","provider":"Rosili Hubs","version":"1.0","type":"link"}