{"product_id":"apotelesmatiki-diafimisi","title":"Effective Advertising","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAdvertising plays a significant role in many areas of modern life, contributing to the success of businesses and organizations in both the business and social sectors. Its important role in integrated marketing communications makes it imperative to understand the basic concepts and how advertising works in practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Effective Advertising: How to Design and Implement Integrated Communication Campaigns\"\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efully addresses this need and introduces us to the world of advertising. Through the pages of the book, which are full of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003equestions\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e case\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e, readers can not only understand the basic concepts of advertising but also apply them.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is structured in six parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntroduction to advertising\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolution of advertising, advertising environment, entrepreneurship and advertising\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eUnderstanding the target audience\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esegmentation, targeting and marketing mix, communication and consumer behavior\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe plan\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003eaccount\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eplanning\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eand research, marketing plan, advertising and \u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eIMC\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e4. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe creative process\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategy and processes for creating advertising, visuals and text for creative execution\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e5. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eReaching the target audience\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprint advertising, television and radio, digital interactive media, outdoor advertising, direct mail and promotional products\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e6. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntegrating marketing communication elements\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003emedia\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eplanning\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eand\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003ebuying\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e, \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eIMC\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e: direct marketing, personal selling, packaging and sales promotion, public relations, sponsorships and corporate advertising\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is useful not only for students and executives involved in marketing and advertising but also for all those whose decisions affect the performance of public and private sector organizations and businesses and the economy in general.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193957830985,"sku":null,"price":78.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/apotelesmatiki-diafimisi-1.png?v=1776158941","url":"https:\/\/www.rosilihubs.gr\/en\/products\/apotelesmatiki-diafimisi","provider":"Rosili Hubs","version":"1.0","type":"link"}