{"title":"Marketing","description":"\u003cul\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAre you taking your first steps in Marketing and want to learn the basic principles and strategies?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDo you know the basics of Marketing science and want to enrich your knowledge of modern trends and developments, such as E-Marketing?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDo you have knowledge and experience in Marketing and want to delve into specific specialized areas, such as Industrial Marketing? \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe Marketing category includes books that cover both general Marketing principles and strategies, as well as specialized Marketing topics, thus meeting the needs of all readers. In fact, each of the Marketing books studies and analyzes Greek and foreign examples and applications from the business world, in order to facilitate readers in developing critical thinking and gaining experience.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"i-ergaleithiki-tou-sygxronou-epixeirimatia","title":"The Modern Entrepreneur's Toolkit","description":"\u003cp style=\"text-align: justify;\"\u003eA \u003cstrong\u003epractical guide in simple terms\u003c\/strong\u003e, without academic terminology, with \u003cstrong\u003erich examples from the Greek market\u003c\/strong\u003e through the eyes, professional experiences, and substantial approach of an expert who is actively involved in the market and helps in the development of SMEs.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eMarketing consultant Themis Sarantaenas, with over 18 years of experience in marketing and business coaching, aims to provide substantial information to the reader through his new book and give them tools, ideas, and suggestions that they can immediately use in their business.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eA modern entrepreneur, who often operates with a one-man-show mentality, needs essential skills to succeed. These are presented \u0026amp; analyzed through the prism of 8 basic development and evolution tools:\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eG\u003c\/strong\u003e\u003c\/span\u003eoals. Set goals \u0026amp; achieve them!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eR\u003c\/strong\u003e\u003c\/span\u003eepertoire. Successfully define what you sell \u0026amp; differentiate yourself!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eE\u003c\/strong\u003e\u003c\/span\u003expertise. Gain practical knowledge \u0026amp; become a successful salesperson – entrepreneur!     \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eA\u003c\/strong\u003e\u003c\/span\u003ecquisition. Adopt the right Sales Techniques for your SME (online - offline) \u0026amp; increase your turnover!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eT\u003c\/strong\u003e\u003c\/span\u003ehrive. Highlight your business's face: your salesperson \u0026amp; attract your customers!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eN\u003c\/strong\u003e\u003c\/span\u003eetworking. Interact effectively with your customers \u0026amp; build trust more easily!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eE\u003c\/strong\u003e\u003c\/span\u003eloquence. Present your proposals effectively \u0026amp; convince your customers more easily!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/span\u003eervice. Learn the customer service techniques that best meet your customers' needs \u0026amp; increase your business's word-of-mouth! \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"padding: 0 5px; float: left;\" src=\"https:\/\/www.rosili.gr\/Content\/Images\/uploaded\/notebook.png\" alt=\"\" width=\"32\" height=\"32\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe book contains practical exercises for immediate application in your businesses.\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54094158790985,"sku":null,"price":15.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0000898.png?v=1774622008"},{"product_id":"psifiako-marketing","title":"Digital Marketing","description":"\u003cdiv style=\"text-align: justify;\"\u003eThe aim of this book is to help industry \u003cstrong\u003eprofessionals\u003c\/strong\u003e, \u003cstrong\u003eentrepreneurs\u003c\/strong\u003e, \u003cstrong\u003eexecutives\u003c\/strong\u003e, and \u003cstrong\u003eundergraduate and postgraduate students\u003c\/strong\u003e understand what Digital Marketing is, how it works, and how it can help them optimize their marketing campaign by leveraging the challenges, techniques, and tools of Digital Marketing.\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eEach section provides the theoretical background for understanding, followed by applications, techniques, and tools, focusing on practical applications.\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eSpecifically, this book presents, with examples, applications, techniques, and tools, the individual topics involved in a successful Digital Marketing strategy. Some of the main topics discussed are:\u003c\/div\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003ePresentation of factors influencing \u003cstrong\u003eOnline \u0026amp; Mobile shopping\u003c\/strong\u003e \u0026amp; \u003cstrong\u003epurchasing behavior\u003c\/strong\u003e through social media.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eGuidelines for \u003cstrong\u003edesigning \u0026amp; developing an online presence\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eUnderstanding \u003cstrong\u003eSearch Engine Optimization (SEO\/SEM)\u003c\/strong\u003e and creating relevant reports for specific pages.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eManaging \u003cstrong\u003epaid marketing campaigns\u003c\/strong\u003e on search engines.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eFamiliarization with various forms of \u003cstrong\u003edigital advertising media \u0026amp; techniques\u003c\/strong\u003e with application examples.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eForms of \u003cstrong\u003eemail\u003c\/strong\u003e advertising.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eMethods and techniques of \u003cstrong\u003epersonalization \u0026amp; recommendations\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eTheoretical and Practical \u003cstrong\u003eapproach to social media\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eMobile MKT\u003c\/strong\u003e – mobile applications \u0026amp; \u003cstrong\u003eMobile marketing\/advertising\/apps\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eProcesses and techniques of \u003cstrong\u003eWeb Analytics\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ePresentation of \u003cstrong\u003eresearch possibilities \u0026amp; opportunities in a digital environment\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cbr\u003eThe book also records current trends in Digital Marketing and presents practical applications (\u003cstrong\u003eAI-driven MKT\u003c\/strong\u003e – chatbots, Programmatic marketing\/advertising, \u003cstrong\u003eNeuromarketing\u003c\/strong\u003e - \u003cstrong\u003eeye tracking\u003c\/strong\u003e, \u003cstrong\u003eSharing Economy Model\u003c\/strong\u003e, \u003cstrong\u003eCrowdsourcing\/ Crowdfunding Model\u003c\/strong\u003e, \u003cstrong\u003eGamification Model\u003c\/strong\u003e, \u003cstrong\u003ePrice comparison sites\u003c\/strong\u003e, \u003cstrong\u003eIoT – Internet of Things\u003c\/strong\u003e).\u003c\/div\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54094171832649,"sku":null,"price":56.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0001196_65f7defb-8ae0-438e-a413-24026e05d573.jpg?v=1774622372"},{"product_id":"odigos-social-media-marketing","title":"Social Media Marketing Guide","description":"\u003cp\u003e  \u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eSee step-by-step how to build your professional profile on Facebook and Instagram. \u003cbr\u003e    \u003c\/li\u003e\n\u003cli\u003eDiscover the points you should pay attention to, the points worth remembering, and the points containing very interesting information.    \u003cbr\u003e      \u003c\/li\u003e\n\u003cli\u003eGet inspired by successful case studies that have managed to stand out on social media.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrganize your posting plan and learn what content will attract your audience.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow the book's page on Facebook and be the first to learn about new developments in social media marketing.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBecome a member of the book's group and get answers to all your questions.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eDo you run a business, such as a women's clothing store, a restaurant, or a furniture store, which you want to have a strong presence on social media?\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\u003cstrong\u003eDo you wish to build a close relationship of interaction and trust with your customers, attract new customers, and increase your sales?\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cstrong\u003eAre you a freelancer and want to promote your services?\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book is for you who see growth opportunities in digital marketing but don't know how to leverage them. It is a \u003cstrong\u003epractical manual\u003c\/strong\u003e that aims to initiate you into the world of digital marketing, and especially on the social media platforms \u003cstrong\u003eFacebook\u003c\/strong\u003e and \u003cstrong\u003eInstagram\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eBalancing between \u003cstrong\u003estrategic thinking\u003c\/strong\u003e and \u003cstrong\u003epractical application\u003c\/strong\u003e, it attempts to help you discover the elements and techniques that will attract your business's audience, as well as organize your thoughts and enlist your creativity, to achieve immediate results and boost your sales.\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54094207910217,"sku":null,"price":15.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0000867_-social-media-marketing.gif?v=1774622731"},{"product_id":"epixeirisiaki-analitiki-kai-posotika-ypodeigmata-marketing-kai-diadiktyou-2i-ekdosi","title":"Business Analytics \u0026 Quantitative Models for Marketing \u0026 Internet - 2nd Edition","description":"\u003cp style=\"text-align: justify;\"\u003eThe aim of the book is to provide the reader with the knowledge required to design and develop models and to use data analysis tools and techniques, optimization methods, predictive analysis and correlation tools, and knowledge extraction methods.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe book consists of thirteen chapters. Its structure follows a logical approach, from the first to the last chapter, in order to achieve a progressive understanding of the theory and the individual concepts and methods. However, each chapter is relatively autonomous and can be studied separately and independently of the others.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe \u003cstrong\u003e2nd improved edition\u003c\/strong\u003e includes 4 additional chapters dealing with network analysis, categorization methods and machine learning, text analytics and natural language processing, and web analytics and clickstream data analysis through the measurement of critical performance indicators.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eIt is intended for undergraduate and postgraduate students of business administration schools and, more generally, for students of related disciplines in social and economic sciences. At the same time, it is aimed at business executives who wish to acquire, enrich and broaden their knowledge and skills related to business analytics tools and data analysis techniques with the aim of designing, developing and practically applying models in decision-making.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eIt includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003eTime series and demand forecasting.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eDesign of experiments.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eClassic regression models as well as advanced econometric models.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eConsumer behavior models.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ePreference determination models.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for customer clustering and market segmentation.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eCategorization models and application of machine learning methods.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eDemand curves, price elasticity, pricing and discounts.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for the optimal design of new products and services.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for optimizing the offered variety.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ePurchasing strategies for seasonal products with a short life cycle.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eAnalysis of the structure and evolution of social networks.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eText analytics and knowledge extraction from texts.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eSentiment analysis in data from the internet (e.g., comments and tweets).\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eRecommendation systems with collaborative filtering methods.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eModels for measuring the effectiveness of online advertising.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eShopping cart analysis.\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eClickstream data analysis and measurement of various indicators to monitor traffic and visitor behavior on websites.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54094258798921,"sku":null,"price":34.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0000842_-2.jpg?v=1774622979"},{"product_id":"32-fraseis-pelaton-pou-agapame-na-misoume","title":"32 Customer Phrases We Love to Hate \u0026 How to Overcome Them","description":"\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cul style=\"list-style-type: disc;\"\u003e\n\u003cli style=\"text-align: left;\"\u003e\"You're expensive!\"\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\"I asked a friend who knows!\"\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\"This isn't for us...\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003eHave you heard any of the above phrases? What do they mean? How do you deal with them?\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eMarketing consultant \u003cstrong\u003eThemis Sarantaenas\u003c\/strong\u003e presents, in a particularly apt and humorous way, the most common phrases we hear from our customers' mouths.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe book \"\u003cstrong\u003e32 Customer Phrases We Love to Hate \u0026amp; How to Overcome Them\u003c\/strong\u003e\" analyzes customer phrases that \"short-circuit\" us so much and cover many aspects of the dark, money-loving, or simply amusing side of business negotiations, discussions, and transactions. From promises with many undertones (\"we'll do a lot of business together...\") to indirect threats (\"I'll get offers from elsewhere too\"), customer phrases never cease to entertain and surprise us.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe author, based on his many years of experience, provides \u003cstrong\u003esmart business tips\u003c\/strong\u003e, suggesting the best ways to deal with each of these phrases and manage your customers, overcoming difficult situations.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eHappy - and smiling - reading!\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54094270562633,"sku":null,"price":10.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0001288_32.png?v=1774623241"},{"product_id":"oi-50-kalyteres-epixeirimatikes-idees-mesa-stin-krisi","title":"The 50 best business ideas during the crisis","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe new publication by Rosili Publishing House, titled “50 Best Business Ideas During the Crisis” by author Ioannis Protopapadakis, is tangible proof that crises create opportunities.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe author presents \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e50 business ideas that developed and thrived during the crisis. These are \u003c\/span\u003e\u003cspan\u003estartup\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e businesses that, despite the difficult economic conditions, took the risk and, armed with vision, goals, strategy, and a well-prepared plan, started their operations, innovated, and succeeded.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAmong others, the following startups are presented:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Chillbox\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Mikel\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Nissos\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Green Cola\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Zylo\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Sun of a beach\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Quizdom\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Incrediblue\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Deliveras\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"11\" height=\"11\"\u003e\u003c\/span\u003e\u003cspan\u003e  Taxibeat\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is an innovative entrepreneurship manual which, by analyzing the \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehistory\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e and the \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esecret of success\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e of these 50 businesses, will remind you that there is still hope and will inspire you to chart your own successful path in business. Furthermore, in the epilogue of the book, the author outlines the steps that need to be followed for establishing a startup.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e“Professional success comes not from doing what others do well, but from doing something that others either cannot do at all or cannot do well.” \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e(John Kay – Economist)\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193948459337,"sku":null,"price":17.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/50-kaliteres-1.jpg?v=1776158764"},{"product_id":"apotelesmatiki-diafimisi","title":"Effective Advertising","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAdvertising plays a significant role in many areas of modern life, contributing to the success of businesses and organizations in both the business and social sectors. Its important role in integrated marketing communications makes it imperative to understand the basic concepts and how advertising works in practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Effective Advertising: How to Design and Implement Integrated Communication Campaigns\"\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efully addresses this need and introduces us to the world of advertising. Through the pages of the book, which are full of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003equestions\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e case\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e, readers can not only understand the basic concepts of advertising but also apply them.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is structured in six parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntroduction to advertising\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolution of advertising, advertising environment, entrepreneurship and advertising\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eUnderstanding the target audience\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esegmentation, targeting and marketing mix, communication and consumer behavior\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe plan\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003eaccount\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eplanning\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eand research, marketing plan, advertising and \u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eIMC\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e4. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe creative process\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategy and processes for creating advertising, visuals and text for creative execution\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e5. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eReaching the target audience\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprint advertising, television and radio, digital interactive media, outdoor advertising, direct mail and promotional products\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e6. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntegrating marketing communication elements\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003emedia\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eplanning\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eand\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003ebuying\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e, \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eIMC\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e: direct marketing, personal selling, packaging and sales promotion, public relations, sponsorships and corporate advertising\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is useful not only for students and executives involved in marketing and advertising but also for all those whose decisions affect the performance of public and private sector organizations and businesses and the economy in general.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193957830985,"sku":null,"price":78.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/apotelesmatiki-diafimisi-1.png?v=1776158941"},{"product_id":"arches-marketing","title":"Marketing Principles","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book successfully approaches Greek Marketing because it combines the theoretical framework of Marketing with tangible\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efrom the Greek reality.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt presents Marketing topics in an understandable and practical way. Thus, this book can help all those involved in the study, as well as in the daily practice of Marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn addition to the basic Marketing topics, the following topics are also included:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe latest developments in Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTotal Quality Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCriticism of Marketing Philosophies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePersonal Marketing (ONE – TO – ONE MARKETING)\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing with New Technologies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eetc.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEach chapter is accompanied by questions, application exercises, and case studies derived from Greek businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193965629769,"sku":null,"price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/arxes-marketing-1.jpg?v=1776159288"},{"product_id":"branding","title":"Branding","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is for everyone involved in \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebranding\u003c\/span\u003e\u003cspan\u003e—from senior executives to ambitious students. The aim of the book is to introduce a new understanding of consumer relationships with \u003c\/span\u003e\u003cspan\u003ebrands\u003c\/span\u003e\u003cspan\u003e, through findings proposed by modern scientific research. At its core is the question \"can a consumer feel love for a \u003c\/span\u003e\u003cspan\u003ebrand\u003c\/span\u003e\u003cspan\u003e?\" and its answer throughout all the chapters of this book.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAn innovation of this book is the introduction of staff into the process of developing relationships with \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebrands\u003c\/span\u003e\u003cspan\u003e. How important are the personal characteristics of employees? Can personnel selection become a source of competitive advantage and enhance the efforts of each marketing department?\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThrough what we hope is an understandable and pleasant text, which simplifies complex concepts and meanings, our goal is to offer a truly useful read and propose immediately applicable solutions. At the same time, the case studies at the end of each chapter present best practices and ways that large—or even smaller \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebrands\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003ehave implemented to create and maintain meaningful relationships with their consumers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193986535753,"sku":null,"price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/branding-1.jpg?v=1776159532"},{"product_id":"diapragmatefseis","title":"Negotiations","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is a\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecomprehensive guide to negotiation. It offers a series of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003econcepts and tools\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ederived from relevant theories, proposes specific\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esolutions\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor specific\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eproblems,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand presents many\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethat explain the concepts involved to help you build\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eyour own negotiation method.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book guides you to learn:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to develop the right responses in negotiations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to overcome\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe instinctive approach\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to prepare before negotiations, for the process, the problems, and the people\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to manage the process\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to address the problem\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to communicate with people\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to recognize emotions before\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eproblem-solving\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emanage multi-level, multilateral, and multicultural negotiations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to reap the benefits of negotiation\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to continue improving your negotiation skills\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book will help you make\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe right decision at the right time. Similarly, with its help, you will reduce the risk of deadlocks and multiply the chances of success.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194063704393,"sku":null,"price":17.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/diapragmateuseis-1.png?v=1776160028"},{"product_id":"diethnes-marketing","title":"International Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAt a time when digitalization and globalization are radically transforming the way businesses operate, the book \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInternational Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eby \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eKeegan\u003c\/span\u003e\u003cspan\u003e \u0026amp; \u003c\/span\u003e\u003cspan\u003eGreen\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003ecomes to fill a substantial gap in knowledge and education in the field of international business. Outward orientation is now a basic prerequisite for survival and growth, especially for Greek businesses, which are called upon to respond to the challenges of the global market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book offers a complete, modern, and holistic approach to the science of marketing at an international level, focusing on both theoretical concepts and their practical application. With a friendly tone and clear structure, it analyzes internationalization strategies, cultural differences, sustainability, corporate social responsibility, and the role of new technologies in marketing. Special emphasis is given to intercultural awareness, making the work a valuable tool for students, instructors, and professionals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eWhat the book offers:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eModern and in-depth knowledge of international marketing, based on the latest developments in the global market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eApplied approach, with a plethora of real examples, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ecase\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eand excerpts from experts in the field.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eVisualized content with graphs, diagrams, and tables that enhance understanding.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eReflection and evaluation questions in each section for self-assessment and active learning.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEducational orientation, with a structure that allows for easy integration into teaching.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eConnection to the needs of the Greek reality, where the need for executives with knowledge of international marketing strategy is imperative.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInternational Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis an ideal guide for anyone who wishes to deeply understand the dynamic and multifaceted field of global marketing as it combines scientific validity with practical value.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194077434185,"sku":null,"price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/diethnes-marketing-1.png?v=1776160268"},{"product_id":"dimosies-sxeseis","title":"Public Relations","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book presents the misunderstood, to this day, subject of Public Relations in a simple, understandable and practical way. The aim is to help the reader understand the concept and role of Public Relations, to apply the means, techniques and tools of Public Relations, as well as to draw up a Public Relations program.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBased on modern scientific literature and the author's extensive teaching and research experience, the book analyzes the following issues:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolution of Public Relations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003econcept, role, and function of Public Relations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edistinction and interaction of Public Relations-Marketing-Advertising\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epublic and public opinion\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePublic Relations communication with Mass Media\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eutilization of social media by Public Relations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epractical event organization\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCorporate Social Responsibility\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePublic Relations program\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book includes examples and case studies, diagrams and tables, questions at the end of each chapter, and an appendix with Public Relations terminology.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194089558345,"sku":null,"price":20.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/dimosies-sxeseis-1.jpg?v=1776160520"},{"product_id":"marketing-management","title":"Marketing Management","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eA practical guide for solving everyday business problems faced by entrepreneurs and executives in Greek businesses and organizations. An invaluable\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eguide for students in their effort to\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eunderstand the science of Marketing Management, through apt combinations of theory\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand examples. A unique book of its kind,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eas each chapter is accompanied by\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003equestions,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eapplication tasks and exercises\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ebased on case studies of well-known Greek businesses, while\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eat the end of the book there is\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esupplementary\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ebibliography\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand an appendix with\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eterminology.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is structured in the following parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Marketing principles – identifying and analyzing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarket opportunities.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Implementing Marketing strategy – the\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing mix.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Organizing and controlling Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eresults.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Specific applications of Marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Marketing with new technologies.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194100207945,"sku":null,"price":32.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/elliniki-prosegisi-1.jpg?v=1776160809"},{"product_id":"epityximeni-polisi","title":"Successful Sale","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Successful Selling\" is a practical selling guide, rich in tips, techniques, everyday stories, and exercises, and based on best practices, guaranteed to improve your numbers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt will provide you with all the tools to ensure success in sales. You will learn:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow your personality affects sales performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eWhat the sales process and prior planning entail.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to build trustworthy relationships with customers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to understand the buyer and the customer.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to present solutions and handle objections.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to manage customers after the sale is made.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is for all of you who approach sales differently. It is ideal for those who work for a small or medium-sized business, are new or experienced in sales, are involved in maximizing sales, are active in sales, are developing professionally, or simply want to increase their influence. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Successful Selling\" has received global recognition and has been translated into many languages. It has received 5-star reviews on \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eamazon\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003efrom readers, who, among other things, wrote the following comments about the book: \"educational manual\", \"goes above and beyond\", \"simplifies how to have excellent sales results\", \"has helped me immensely\" etc.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194111578441,"sku":null,"price":15.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/epitiximeni-polisi-1.jpg?v=1776161009"},{"product_id":"i-lianiki-polisi-sto-elliniko-epixeirein","title":"Retail in Greek Business","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book offers a systematic discussion of the importance, role, and methods of developing retail sales by modern Greek businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBased on the current reality of Greek entrepreneurship, \"Retail Sales in Greek Business\" consists of twelve concise and substantial chapters and is divided into three parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe retail business\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eretail trade evolution, retail trade life cycle, future of retail trade in the digital age, forms of retail sales.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRetail business management\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategic planning, organization and administration, human resources management, financial management-accounting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRetail marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einformation system and marketing research, customer behavior and segmentation, site selection and store layout, merchandise procurement and control, pricing and merchandise promotion.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEach chapter includes a wealth of examples from Greek businesses, as well as a task and an application exercise, so that the reader can fully grasp the content and effectively apply the principles and strategies of retail sales. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is a useful and practical guide for both owners and executives of retail businesses, as well as for those who wish to start their activity in them.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194295177545,"sku":null,"price":16.96,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/lianiki-polisi-1.jpg?v=1776161310"},{"product_id":"marketing-arches-stratigikes-efarmoges","title":"MARKETING Principles – Strategies – Applications","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Marketing: Principles-Strategies-Applications\" presents the still unknown and misunderstood subject of marketing and offers the Greek educational and professional landscape a modern approach that connects theory with practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt includes many current and Greek examples, case studies and exercises, for better assimilation of concepts and their practical application. Through a structured framework, it covers the entire spectrum of marketing activities, providing the steps for creating a marketing strategy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis approach is ideal for students and their instructors, for executives in professional training, and for professionals who wish to use marketing to develop their business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194335252809,"sku":null,"price":30.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-ase-1.jpg?v=1776162481"},{"product_id":"marketing-ekdiloseon","title":"Event Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eLearn how to plan, conduct, and evaluate successful events with this clear and comprehensive handbook that explores the latest developments in the demanding and rapidly evolving event planning environment.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAuthored by writers with extensive experience across a wide range of events, it is an essential step-by-step resource for students and the next generation of event organizers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Event Marketing: Planning \u0026 Applications\" provides a comprehensive approach that introduces key paradigms and theories, as well as practical, real-life insights. It offers a structured formula for all forms of events, from initial planning to security and risk management, budgeting and program development to post-event evaluation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRequiring no prior knowledge or experience in the subject, this fully updated third edition of \"Event Marketing: Planning \u0026 Applications\" provides a renewed focus on virtual and hybrid events. With case studies including the 2022 Commonwealth Games, Expo 2020 Dubai, and the American Heart Association (\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAHA\u003c\/span\u003e\u003cspan\u003e), the accompanying online resources include lecture slides, activities, self-assessment questions, and online links. This handbook is essential for students studying modules related to events, as well as early career professionals and aspiring event organizers.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194379456841,"sku":null,"price":37.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-ekdiloseon-1.png?v=1776162698"},{"product_id":"to-marketing-tis-epixeirisis-sas","title":"Your Business Marketing!","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is aimed at small and medium-sized business owners and freelancers. It is a practical guide that will help them, step by step, to design their\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing strategy\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor their business with the aim of its\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003egrowth and success.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRich in\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples and practical exercises\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand written in\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esimple language without difficult marketing definitions and without unnecessary theory, it guides the reader to answer questions such as:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow will I grow my business?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eWhat strategy should I follow for my business to have healthy growth?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eWhat marketing actions are suitable for my business?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow much money should I spend on promoting my business?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow can I differentiate myself from my competitor?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow can I find new customers and retain the ones I have?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBy completing this book and having completed all the suggested exercises, the reader will have understood the basic principles of Marketing and will be able to lay the foundations for the proper and smart development of their business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194397479241,"sku":null,"price":18.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-epixirisis-1.jpg?v=1776162956"},{"product_id":"marketing-ypiresion-3i-ekdosi","title":"Services Marketing (3rd Edition)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book, based on modern bibliography and the authors' extensive research, consulting, and teaching experience, thoroughly illuminates the dimension of marketing in the intangible world of services. The aim is for the reader to understand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehow certain choices, strategies, and tactics can lead a service company to profitability and success.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe third edition complements the highly successful second edition of what is still the only university textbook in the field of services in Greece. It incorporates all key issues and developments in Service Marketing and includes a series of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e case\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e, which, accompanied by questions and examples, contribute to the understanding of the concepts.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStarting from the peculiarities of services compared to goods and their effects on consumer behavior and management and marketing practices, the book comprehensively covers the\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategic issues\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof marketing in services, presenting the following:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eservice quality,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecustomer service,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe importance of employees in service businesses,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eorganizing service production and customer service processes,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emanaging the product portfolio in services,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epricing services,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecommunication techniques,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edistribution management and management of the service delivery space,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing of industrial services.                     \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Services Marketing\" is aimed at undergraduate and postgraduate students, as well as middle and senior executives who practice marketing in the particularly complex and competitive field of services.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194460787017,"sku":null,"price":41.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-ipiresion-1.jpg?v=1776163204"},{"product_id":"marketing-lianikou-kai-xondrikou-emporiou","title":"Retail \u0026 Wholesale Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is the 2nd updated and revised edition of the first Greek authorial attempt to systematically and analytically approach the phenomena and problems of marketing in commercial businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eA key characteristic of this book is its extensive coverage of international literature and its scientific approach to the analysis, design, and implementation of marketing in the field of retail and wholesale trade.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe esteemed academics Georgios Baltas and Nikolaos Papavasileiou offer a comprehensive manual that connects theory with practice and supports decision-making within the framework of commercial business administration.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe 2nd edition of the textbook \"Retail and Wholesale Marketing\" examines the following topics:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBasic concepts for understanding distribution and trade as economic processes\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntroduction to retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMerchandise collection management\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCommunication policy in retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePricing policy in retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSpace management in commercial businesses\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePrinciples of commercial location, selection of area and installation point\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStore atmosphere and commercial environment design\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCustomer service in retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRetail trade in the digital age\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSpecific issues of wholesale trade, such as operations, business types, and marketing strategies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\"Retail and Wholesale Marketing\"\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis primarily intended to cover the specific needs of readers who are either studying related subjects at an undergraduate or postgraduate level or are professionally involved in trade and management.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194495914313,"sku":null,"price":41.48,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/mark-lianikou-xondrikou-1.png?v=1776163419"},{"product_id":"marketing-perilamvanei-kai-digital-marketing","title":"Marketing Includes Digital Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn Part A\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAnalyzes the concept and importance of marketing for any business activity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is the engine of the train, called business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt provides the Greek dimension of marketing through examples and cases that are directly related to Greek businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt clearly demonstrates that the difference between successful and unsuccessful businesses is due to what is called competitive advantage. This forms the core of marketing strategy and of the book.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt proves that the consumer is primarily interested in the benefits they will receive, not the product or service's characteristics.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBeyond the theoretical framework of marketing, which is adapted to the latest developments of our time, the book refers to four areas of particular interest:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eServices Marketing for businesses and non-profit organizations, Agricultural Products Marketing, Industrial Marketing, and International Marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn Part B\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe marketing of the new era incorporates digital technologies and enters its fifth stage of evolution, called: \"MARKETING WITH NEW TECHNOLOGIES\". This recognition is considered an innovation of the book. Therefore, the present edition has undertaken the pioneering endeavor of including in a single volume the necessary knowledge from the fields of traditional and digital marketing, which a marketing executive or professional must combine in practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is suitable for e-class (home schooling). It is accompanied by rich supporting material for the instructor. In addition, ready-made material in electronic form will be provided for semester exams for the professor.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis edition, with its comprehensive content, modern presentation, logical flow, numerous examples, and understandable language, can be a valuable and comprehensive learning tool for students, business executives, and professionals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194522751305,"sku":null,"price":83.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-perilamvanei-1.jpg?v=1776163628"},{"product_id":"marketing-tourismou-kai-filoksenias","title":"Tourism and Hospitality Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is a new and comprehensive handbook\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor the rapidly changing and growing challenges faced by\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etourism marketing professionals\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein this dynamic and exciting sector of the global economy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt aims to be a modern, accessible and useful resource for tourism and hospitality professionals and students as they prepare for global marketing challenges. It is a clear depiction of the changing landscape, offering a unique perspective with an emphasis on three themes:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecollaboration,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etechnology\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexperiences.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e  \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is enriched with:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea plethora of case studies,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewhich provide readers with an enjoyable and understandable resource that will challenge them and prepare them for everyday problems in the real and dynamic world of tourism marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eNumerous images, diagrams and examples for a better understanding and application of the theory.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194550473033,"sku":null,"price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-tourismou-1.jpg?v=1776163854"},{"product_id":"marketing-xondrikou-kai-lianikou-emporiou","title":"Wholesale and Retail Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book systematically deals with the marketing of wholesale and retail businesses, combining scientific knowledge and experience. In a clear and simple manner, elements of wholesale and retail trade are described, which are organized into the following parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ The first part refers to the distribution system, i.e., distribution networks and physical distribution. Knowledge of the functions of the distribution system is essential for both wholesale and retail businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe second part deals with wholesale marketing and wholesale businesses in general.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe third part refers to the introduction of retail marketing. It describes retail trade and its evolution in our country. It also analyzes the various categories of retail businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe fourth part deals with identifying and analyzing the opportunities that arise in the market for retail businesses. This analysis is achieved through various methods and techniques, such as retail marketing research, consumer behavior, customer segmentation, and sales forecasting methods.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe fifth part of Retail Business Marketing Management includes the strategic planning of retail businesses, the organization and administration of these businesses, as well as the management of their staff.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→The sixth part covers all elements of the Retail Business Marketing Mix, i.e., the procurement of merchandise and inventory control, merchandise pricing, the selection of location and store layout, and finally, the promotion of retail business merchandise.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eFinally, the appendix of the book includes selected legislation related to wholesale and retail businesses in our country.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Wholesale and Retail Marketing\" contains numerous examples and case studies from wholesale and retail businesses. At the beginning of each chapter, learning objectives are listed, which serve as a good guide for studying the chapter. At the end of each chapter, there are discussion questions, application exercises, and a case study.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194579341641,"sku":null,"price":18.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-xondrikou-lianikou-1.png?v=1776164132"},{"product_id":"sygchrones-stratigikes-marketing-gia-diethneis-agores","title":"Modern Marketing Strategies for International Markets","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn an era of globalization of knowledge, technology, production, consumer patterns, and markets, today's dynamic business faces global competition, both within and beyond its borders.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTherefore, it must formulate appropriate strategies for adaptation, survival, or dynamic growth within an extremely complex and rapidly evolving globalized environment, where domestic markets no longer offer many opportunities, and both competition and customer needs and preferences have been indirectly or directly affected by market globalization. Domestic companies, even if they do not intend to internationalize, are forced to face competition from foreign companies within their own country.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe issue of internationalization is particularly relevant for our country, which is characterized by a lack of extroversion, having the lowest per capita export income in the European Union.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Modern Marketing Strategies for International Markets\" aims to cover the major issue of internationalization, presenting a comprehensive, systematic, and scientific approach to the most effective marketing strategies and tactics for a company's\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epenetration into international markets.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book consists of three parts, eleven chapters, and an appendix in CD format, the writing of which was based on both the latest scientific developments presented in the global literature of export and international Marketing and the authors' long-term research, consulting, and teaching experience in matters of developing Marketing strategies for the expansion of businesses beyond borders.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ In\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe first part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book, the decision-making process for internationalizing a company's activities in a globalized environment is analyzed.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe second part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe strategies concerning product, pricing, distribution channels, and promotion and communication for international markets are thoroughly described, as well as the decisions for the organization, strategic planning, and Marketing control in businesses operating internationally.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ In\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe third part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe Global Marketing Management System Online (GMMSO) is examined in detail. This is software that allows users to prepare a situation analysis of the company in a global environment, identify countries with high purchasing power for the company's products, conduct a market and competition analysis, choose the best market-country, and finally, determine the most appropriate penetration strategy, developing the corresponding Marketing plan.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194601066825,"sku":null,"price":51.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/sigxrones-stratigikes-1.jpg?v=1776164463"},{"product_id":"stratigiko-viomichaniko-marketing","title":"Strategic Industrial Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing is not limited to consumer products but is one of the most important functions of businesses that supply products and services to industrial enterprises, craft businesses, public enterprises, institutions, and other economic organizations. Industrial (\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eBusiness\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eBusiness\u003c\/span\u003e\u003cspan\u003e or B2B) Marketing, which deals with satisfying the purchasing needs and requirements of organizations (not individuals) and accounts for approximately 60% of monetary transactions in our national economy, is a distinct field of study within the science of Marketing.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Strategic Industrial Marketing\" by authors G. Avlonitis, S. Dimitriadis, and C. Iintounas is a modern and comprehensive study of Industrial Marketing and aims to contribute to the effort of studying, researching, and disseminating Industrial Marketing in Greece.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is structured into five parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 1 →\u003c\/span\u003e\u003cspan\u003e  \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eKey Dimensions of Industrial Products\/Markets and Industrial Customer Behavior\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ebasic concepts of industrial marketing, analysis of industrial customer purchasing behavior, purchasing behavior of Greek industrial enterprises, relationship management in industrial markets\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 2 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eDemand Analysis and Opportunities in the Industrial (B2B) Market\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial market marketing research, industrial market segmentation and product positioning, e-commerce and marketing in industrial markets\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 3 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing Strategies for Industrial (B2B) Markets\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategic industrial marketing planning, product management for industrial markets, pricing for industrial markets, distribution channel and supply chain management for industrial markets, sales force organization for industrial markets, communication and promotion methods for industrial markets\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 4 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSpecial Topics in Industrial (B2B) Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial services marketing, international industrial marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 5 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCase studies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einteresting case studies that serve to connect theory with practice\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is worth noting that \"Strategic Industrial Marketing\" includes learning objectives at the beginning of each chapter, tables, figures, examples, real data, chapter summaries, bibliographic references per chapter, a separate section for case studies with questions, as well as an appendix with the legislative framework for public procurement.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is addressed to:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Cambria Math;\"\u003e⇢\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estudents\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewho\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehave\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eincluded\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etheir\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecurriculum\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecourse\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIndustrial\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e (\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eB\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e2\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eB\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e) \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewhom\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emodern,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003escientifically\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esubstantiated\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etextbook\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewith\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epractical\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eso\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethat\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethey\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecan\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eunderstand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edelve\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einto\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eall\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003especific\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003easpects\/fields\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Cambria Math;\"\u003e⇢\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexecutives\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprivate\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epublic\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esectors\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewho\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edeal\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewith\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eor\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epurchase\/supply\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eproducts\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eservices,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eas\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewell\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eas\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eto\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eentrepreneurs\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial markets, to whom\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit proposes a comprehensive framework of strategic analysis methods and tools and marketing actions, in order to achieve their goals more effectively.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194614403401,"sku":null,"price":55.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/stratigiko-viomixaniko-1.png?v=1776164759"},{"product_id":"symperifora-katanaloti-3i-ekdosi","title":"Consumer Behavior (3rd edition)","description":"\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e\"Welcome to the exciting world of consumers. In this book, you will explore human behavior and how all of us as consumers make product choices that make up the mosaic of our lives. \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e(...)\"\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eProfessor Michael Tsiros, Chair of the Department of Marketing, University of Miami, USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe publishing house \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eRosili\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003epresents the third, fully\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003erevised and updated,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eedition\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book \"Consumer Behavior\" by authors G. Baltas and P. Papastathopoulou.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Consumer Behavior\" is an \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eauthoritative and comprehensive review of consumer behavior topics, which contributes decisively to understanding consumer behavior. Based on international literature and scientific research, it draws data from marketing, psychology and economics, thus illuminating this complex and interesting aspect of an individual's behavior as an economic agent who evaluates, selects, buys and manages products and services for their own use.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe selection of the material aims at:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e√\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethoroughly addressing the subject\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e√\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecovering the specific needs of readers who are studying or working professionally in marketing and business administration.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe authors have adopted an \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eapplied approach\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eto consumer behavior and its connection to decision-making, while the practical application of consumer behavior theory is analyzed using examples from Greek and international business reality. Worth mentioning is the chapter dedicated to \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolutionary psychology, which is the first and only in Greek consumer behavior literature.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194638979401,"sku":null,"price":53.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/symperifora-katanaloti-1.png?v=1776164973"},{"product_id":"xtise-to-onoma-soy-brand-you-1","title":"Build your brand","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe modern working environment is characterized by continuous changes and clearly defined hierarchies that are increasingly loosening, resulting in few holding \"lifetime jobs\". In this era, it is essential that you are remembered for the right reasons, in other words, to stand out based on a strong personal brand.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\"Your brand is what people say about you when you're not in the room.\"\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003eJeff Bezos, Founder of Amazon\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow will you build your personal brand? How will you stand out? How will you establish yourself?\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Build Your Name: Harness Your Talent and Stand Out\" makes everything about personal branding absolutely clear and helps you develop a strong profile. A useful and practical guide to discovering yourself – who you are, what you do best, what your competitive advantage is, so you can build the professional brand that will transform and skyrocket your career.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book, through 23 chapters, case studies, and exercises, shows you how to:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eo \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eDiscover your talents, values, and purpose.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eo \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBecome more \"visible\" in your market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eo \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEffectively utilize your connections.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eo \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBuild a professional profile online, using blogs, LinkedIn, Facebook, and Twitter.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eo \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAttract people who want what you have to offer.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194650415433,"sku":null,"price":17.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/xtise-1_2d4b451c-e0a8-41fa-91fd-ffacccc7d912.jpg?v=1776165195"},{"product_id":"100-1-istories-apsogis-eksypiretisis","title":"100+1 Stories of Excellent Service","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe ideal way to understand all aspects of impeccable customer service is not through the recitation of simple theories and definitions, but through the narration of true stories, with real people who went the extra mile to satisfy and delight a customer.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book 100+1 Stories of Impeccable Service is an easy-to-read text that describes how certain companies, such as \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAmazon\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eZappos\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eNordstrom\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eRitz\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eCarlton\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eDisney\u003c\/span\u003e\u003cspan\u003e, \u003cspan style=\"font-family: Calibri;\"\u003eand many others, who had empathetic employees with a genuine desire to serve (or \"proactive\" customer service departments), who sought ways to go the extra mile, managed to pleasantly surprise and ultimately exceed their customers' expectations.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eReading these stories, the reader can be moved to realize that humanity still exists, that there are still people who will do everything they can to make you smile. As a sign in a shop famously read: \"In a world that is rotting, be a soul that blossoms\"...\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54217419161929,"sku":null,"price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/100_1-istories-front.jpg?v=1776432151"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/collections\/0000205.jpg?v=1774611983","url":"https:\/\/www.rosilihubs.gr\/en\/collections\/marketing-books.oembed?page=3","provider":"Rosili Hubs","version":"1.0","type":"link"}