{"title":"Ακαδημαϊκά βιβλία - Εύδοξος","description":"","products":[{"product_id":"organosiaki-psychologia-kai-symperifora-2h-ekdosi","title":"Organizational Psychology and Behavior (2nd Edition)","description":"\u003cdiv style=\"text-align: justify;\"\u003eEffective people management is a challenge, and psychology can help. \u003cstrong\u003eMotivation\u003c\/strong\u003e, \u003cstrong\u003eteams\u003c\/strong\u003e, \u003cstrong\u003eleadership\u003c\/strong\u003e, \u003cstrong\u003eselection\u003c\/strong\u003e, \u003cstrong\u003eevaluation\u003c\/strong\u003e, \u003cstrong\u003epersonality\u003c\/strong\u003e, \u003cstrong\u003estress\u003c\/strong\u003e, \u003cstrong\u003echange\u003c\/strong\u003e, \u003cstrong\u003eemotional intelligence\u003c\/strong\u003e, \u003cstrong\u003eculture\u003c\/strong\u003e, \u003cstrong\u003ecommunication\u003c\/strong\u003e are some of the concepts analyzed in this book, aiming to serve as a useful guide in people management. This book is written to provide the latest knowledge in the scientific fields of organizational psychology and behavior.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cbr\u003eThe \u003cstrong\u003enew\u003c\/strong\u003e, \u003cstrong\u003esecond edition\u003c\/strong\u003e of the book includes a significant \u003cstrong\u003ecollaboration with business executives\u003c\/strong\u003e who offer practical examples of \u003cstrong\u003ereal-world workplace problems\u003c\/strong\u003e.\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eIts philosophy and scientific approach are based on the principles of \u003cstrong\u003eevidence-based management\u003c\/strong\u003e, meaning the book is founded on recent research findings and best practices in the field of businesses and organizations.\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eUpon completing this book, students will be able to explain and understand various phenomena, such as:\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003emotivation,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eteam dynamics,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eleadership,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ecommunication,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eorganizational change\/culture,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ehuman resource selection and evaluation,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003epersonality and emotional intelligence,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003estress,\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003estereotypes, etc.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54093799752009,"sku":null,"price":58.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/0000877_-2.jpg?v=1774618192"},{"product_id":"ximeia-kai-vioximeia-oinou-oinopoihsh","title":"Chemistry and Biochemistry of Wine - Winemaking","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe chemistry of wine is a scientific subject that inspires and challenges with its complexity and, while this is interesting, it can also be an obstacle to further understanding. The aim of this book is to provide\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprofessional\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efuture\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewinemakers\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewith the necessary knowledge that will lead to the production of higher quality wines, in line with current consumption trends.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt does not limit itself to describing the components of wine or its organoleptic characteristics, analysis methods or winemaking treatments, but rather delves into the types of chemical and biochemical reactions that commonly occur in wine. In other words, it interprets the oenologist's results through the lens of chemistry. More specifically, by reading this book, among other things, you will learn:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to enhance aroma intensity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to effectively correct acidity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow bacterial fermentations can improve or impair the characteristics of wines.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to delve into winemaking processes and understand the mechanisms of extraction of grape components into wine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eWho it is aimed at:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book aims to guide the reader, who may only have a basic knowledge of chemistry, to rationally explain or predict the results of chemical reactions that contribute to the variety observed in wines.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis will help winemakers and other interested individuals to predict the effects of wine treatments and processes or to interpret experimental results based on an understanding of the major chemical reactions that can occur in wine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54167821713737,"sku":null,"price":44.96,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/ximeia-oinou-oinopoiisi-1.png?v=1775741031"},{"product_id":"ximeia-kai-vioximeia-orimansi-kai-veltiosi-ton-oinwn","title":"Chemistry and Biochemistry - Maturation and Improvement of Wines","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is a continuation of the first volume, \"Chemistry and Biochemistry of Wine-Winemaking.\" The book includes chapters that examine various categories of chemical compounds identified in wine and not included in the first volume. Subsequently, an extensive reference to wine oxidation is made, along with an in-depth study of its mechanisms based on the entirety of knowledge available in this specific thematic area.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis is followed by a description of the changes that wine can undergo after fermentation, during maturation and aging, with an emphasis on the effect of oak barrels. Post-fermentation practices followed by oenologists are a subject of study in this book. The aim is to understand the mechanisms involved in wine stabilization.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book concludes with the presentation of special topics related to current trends in oenology. These examples aim to highlight some of the challenges and opportunities faced by those interested in this amazing natural product called wine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54167884628297,"sku":null,"price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/ximeia-oinou-orimansi-1.png?v=1775741339"},{"product_id":"arxes-xrimatooikonomikis-logistikis-xrimatooikonomiki-analysi-kai-lipsi-apofaseon","title":"Principles of Financial Accounting - Financial Analysis and Decision Making","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow can someone advise on the financial performance of businesses if they don't know how summary financial information is created?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow can someone be involved in investments if they cannot deeply understand a company's financial statements?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow are financial statements prepared and analyzed?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow do financial statements change as a result of an accounting event?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eWhat is studied in a trial balance and what information do we extract from it?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThese are a few of the questions that this particular work attempts to cover in its many chapters, aiming to equip the reader with the basic accounting knowledge one needs to navigate safely in the business world.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe main purpose of the book is for readers to understand, at an introductory but substantial level, the usefulness and application of Financial Accounting and Financial Analysis. In one book, in one source of knowledge, readers are given the opportunity to understand how a company's transactions are collected, how they are classified, how they are used to create summary information about it, how this information is analyzed, and how conclusions are drawn.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAdditionally, it includes many exercises with their solutions and case studies with indicative answers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54167899504969,"sku":null,"price":74.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/arxes-cover.png?v=1790164100"},{"product_id":"efarmosmeni-logistiki-kai-xrimatooikonomiki-analysi","title":"Applied Accounting and Financial Analysis","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAccounting is not as technical and complicated as you might think.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn fact, it is based on very simple principles that you can easily understand.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHaving sold over 100,000 copies worldwide and characterized by its simplicity, the book \"Applied Accounting and Financial Analysis\" is the key to understanding Accounting. The purpose of the book is to guide you step by step to learn and apply the\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprinciples\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003econcepts\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAccounting and Finance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book will help you easily and quickly perceive and understand:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe basic financial statements, such as the Income Statement, the Balance Sheet, and the Cash Flow Statement, and how they are interconnected.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to start keeping your own accounts.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to analyze financial statements and a company's performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe financial statements of companies listed on the Stock Exchange and prepared according to International Accounting Standards.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eKey features of the book include:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eKey chapter points at the beginning of each chapter.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSummary at the end of each chapter.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eExamples and Applications.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTables, diagrams, and figures.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eGlossary.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54167956062537,"sku":null,"price":19.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/efarmosmeni-logistiki-1.png?v=1776773501"},{"product_id":"enopoihmenes-xrimatooikonomikes-katastaseis","title":"Consolidated Financial Statements","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book offers a step-by-step approach to understanding and preparing Consolidated Financial Statements in accordance with International Accounting Standards (IAS-IFRS).\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThroughout the book, practical cases are used—some of which are actual excerpts—and continuous reference is made to the specific requirements included in IFRS. Furthermore, the last chapter, which is dedicated to exercises, translates all the issues addressed in the book into practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eFinally, the book is organized into chapters that can be combined to form different autonomous units, so that they can be used flexibly according to the desired learning level.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54167979950409,"sku":null,"price":36.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/enopoiimenes-1.jpg?v=1775742279"},{"product_id":"proxorimeni-xrimatooikonomiki-logistiki-2i-ekdosi","title":"Advanced Financial Accounting 2nd Edition","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edeals with\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eadvanced topics\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof financial accounting\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand is addressed to undergraduate and postgraduate students, professional accountants, executives and researchers of subjects related\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eto business administration, finance, financial analysis, credit risk analysis.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eWith\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emore than 300 examples\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eunfolded in the 26 chapters of the book, based on Law 4308\/2014 and the necessary theoretical introduction, topics presented,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eamong others, include:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe preparation of financial statements,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ebalance sheet (statement of financial position)\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eincome statement\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecash flow statement\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estatement of changes in equity (net worth)\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eaccounting records and books,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efixed (non-current) assets,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einvestments and securities,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einventories,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ereceivables,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003egoodwill,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edeferred taxation,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eequity,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eliabilities and provisions,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eforeign currency transactions,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eadjusting entries and determination of results,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe closing of books. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAll the elements analyzed are presented in\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epractice\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethrough the application of a complete accounting cycle, which is based on\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eactual documents\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethat have been incorporated into the book.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is worth noting that the book contains\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea plethora of self-assessment questions and exercises (accompanied by their solutions)\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethat contribute to a deeper and more substantial assimilation of financial accounting topics.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54167995547977,"sku":null,"price":72.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/proxorimeni-cover.png?v=1790164286"},{"product_id":"makrooikonomiki","title":"Macroeconomics","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is a modern and understandable introductory guide to the basic principles of Macroeconomics, presented in a clear, substantive, and practically applicable manner. The book aims to transform theoretical knowledge into a tool for daily understanding of economic developments. With an emphasis on simple and clear presentation of the material, it is addressed to both students (undergraduate and postgraduate level) and professionals who wish to deeply understand the macroeconomic phenomena that affect daily life and business operations.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e What it offers:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eUnderstandable approach to Macroeconomics\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eConnecting theory with real events\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAnalysis of contemporary economic issues\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTools for interpreting and forecasting developments\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePractical application of models and principles\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book's approach emphasizes the practical application of economic models and principles, aiming to change the way the reader perceives the world around them. Through numerous examples and analysis of contemporary issues, it offers a dynamic and up-to-date perspective on the functioning of the economy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAn essential tool for every reader who wishes to combine theoretical knowledge with a practical understanding of macroeconomic phenomena.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54168089395529,"sku":null,"price":62.96,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/macro-1.png?v=1775743811"},{"product_id":"mikrooikonomiki-v-ekdosi","title":"Microeconomics (2nd Edition)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book offers a complete and up-to-date scientific depiction of modern Microeconomic Theory, combining theoretical foundations with applied analysis. The second, revised edition of the work incorporates the latest developments in the field, providing a tool of high academic value and practical utility.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe authors' methodological approach focuses on understanding the fundamental principles governing the functioning of markets and the decisions of economic agents, while also highlighting the social dimension of economic behavior.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eWhat the book offers:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSystematic analysis of the basic concepts of Microeconomic Theory.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eExamples inspired by economic reality that enhance the practical application of the theory.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBalanced presentation of the material, avoiding cognitive overload without overlooking essential information.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTargeted questions and problems that stimulate critical thinking.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eExtensive reference to applications that connect theory with real market and societal conditions.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eUpdated content, harmonized with the most recent developments and data of the economic environment.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is intended for undergraduate and postgraduate students, business and organization executives, as well as any reader with research or professional interest in understanding market mechanisms and economic behavior.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is an ideal read for those who wish to connect scientific knowledge with the complex challenges of contemporary economic reality.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54168100012361,"sku":null,"price":67.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/micro-1.png?v=1775744009"},{"product_id":"eisagogi-stin-oikonomiki-epistimi","title":"Introduction to Economics","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Introduction to Economics: Theory and Applications\" provides a particularly\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecomprehensive and complete presentation of economic science.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eThe purpose of the book is:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e§ \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTo help the reader understand the principles necessary for comprehending the problem of resource conservation, specific economic issues, and alternative policies.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e§ \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTo guide the reader to understand and apply economic thinking and to argue accurately and objectively on economic matters.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e§ \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTo maintain the reader's interest in economic science and the economy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is rich in examples, stories, comparisons\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand applications, definitions, diagrams, tables and photographic material, while also containing learning objectives at the beginning of each chapter, a comprehensive summary for each chapter, questions and problems. These features make it\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea leading economics textbook, which improves the learning experience for every reader.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54168109318473,"sku":null,"price":51.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/oikonomiki-epistimi-1.png?v=1775744229"},{"product_id":"statistiki","title":"Statistics","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eProfessor Ioannis Halikias offers a comprehensive and understandable guide to the most common methods of statistical analysis, particularly accessible to everyone, without requiring any prior knowledge in statistics and mathematics.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Statistics: Analysis Methods for Business Decisions\" focuses on the application of statistical analysis to business problems. Specifically:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit presents the most common methods of data analysis in the business world,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit shows, with real-world examples, how statistical data can be presented and described,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit guides students to understand how, with the help of statistics, they can draw conclusions,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit describes, with real data, methods for predicting the evolution of economic figures.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe 5th edition updates and enriches the highly successful 4th edition of the book. It includes updated data and more solved exercises presented at the end of each chapter using Excel and SPSS programs. In addition, the last two chapters of the book present:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStatistical Tables and how to calculate them with the help of computers,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea comprehensive case study on conducting a customer satisfaction survey, where the analysis of the questionnaires was done entirely in SPSS.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54168118198601,"sku":null,"price":55.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/statistiki-1.jpg?v=1775744466"},{"product_id":"apotelesmatiko-management-sto-elliniko-epixeirein","title":"Effective Management in Greek Business","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book presents in an organized, comprehensive, and understandable way all the functions of Management and the activities of administrative staff in the modern Greek business. Based on the contemporary reality of Greek entrepreneurship and utilizing a wealth of examples from the business world, \"Effective Management in Greek Business\" by Kostas Tzortzakis is a valuable guide for the\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eestablishment,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eorganization,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emanagement\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof a new business, as well as for the organization and management of an existing business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book develops and explains key topics:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe Greek business and management as a means for its activation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePlanning and decision-making.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eOrganization.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStaffing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHuman factor management - Interpersonal influences.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eControl and means of control.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Effective Management in Greek Business\" is addressed to existing, new, and aspiring entrepreneurs, business executives, and generally to all those who wish to enrich their knowledge of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emodern management issues\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein a concise and comprehensive manner.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e  \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193658036553,"sku":null,"price":17.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/apotelesmatiko-management-1.jpg?v=1776152894"},{"product_id":"dioikisi-diktyon-dianomis-kai-logistics","title":"Distribution \u0026 Logistics Networks Management","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe effective organization and\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emanagement of product distribution networks, as well as the organization of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e logistics\u003c\/span\u003e\u003cspan\u003e, contribute significantly to increasing a company's competitiveness.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book analyzes the above concepts and discusses, among other things:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe concept, scope, and importance of distribution as a business function,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edistribution problems, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edistribution objectives and strategies,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eretail and wholesale trade as operators of distribution networks,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe importance of information in distribution networks,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003econflicts and forms of cooperation among distribution network operators,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe success factors of a \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003efranchise\u003c\/span\u003e\u003cspan\u003e system,\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe concept, scope, and importance of \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003elogistics\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003elogistics\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e activities, such as order fulfillment, organization and management of storage facilities and inventories, transportation, and customer service\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003enew information technologies in the field of distribution and commerce.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epractical examples, as well as the authors' many years of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexperience\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e, contributed to making this book an understandable and at the same time useful tool for those who wish to familiarize themselves with the topic of distribution networks and \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003elogistics\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193710268745,"sku":null,"price":20.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/diktia-dianomis-1.jpg?v=1776153442"},{"product_id":"dioikisi-anthropinon-poron-ehrm","title":"Human Resources Management – eHRM","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\"Human Resources Management (\u003c\/span\u003e\u003cspan\u003ee\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eHRM\u003c\/span\u003e\u003cspan\u003e)\"\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eoffers a modern and comprehensive approach to human resources management, with an emphasis on the integration of digital technologies and \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ee\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eHRM\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eapplications. It combines traditional management strategies with modern practices imposed by digitalization and technological evolution, covering the needs of organizations and businesses in today's business world.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBeyond traditional HRM topics, the book addresses innovative issues such as equal opportunities and diversity, organizational change, teleworking, and more. The theoretical framework is accompanied by practical examples, and it stands out for its originality, as it incorporates developments in information technology and communications, highlighting the new environment in which modern HRM is called upon to operate.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003chr size=\"2\" width=\"100%\" align=\"center\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eKey Points:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCombination of traditional and digital approaches to Human Resources Management.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEmphasis on the use of \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ee\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eHRM\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003etechnologies for modern business needs.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAnalysis of innovative topics such as:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEqual opportunities \u0026amp; diversity\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eOrganizational change\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTeleworking\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTheory accompanied by practical examples.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntegration of information technology developments in the field of HRM.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eOffers educational and practical value in understanding modern Human Resources Management.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193719869769,"sku":null,"price":45.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/dioikisi-anthropinon-1.jpg?v=1776153703"},{"product_id":"i-dioikisi-anthropinou-dynamikou-sto-elliniko-epixeirein","title":"Human Resources Management in Greek Business","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book provides a comprehensive and inclusive overview of the concept and content of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehuman resource management\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein modern Greek businesses. Based on the contemporary reality of Greek entrepreneurship and utilizing numerous examples from the business world, \"Human Resource Management in Greek Business\" is a valuable aid for every executive in a company or organization, regardless of whether they work in a small or large business, or whether they work in human resources, marketing, production, or finance departments.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book develops and explains key topics:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHuman resource planning and needs forecasting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIdentification, attraction, selection, training, and development of personnel.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePerformance appraisal and compensation systems.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInternal communication and industrial relations.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEmployee health and safety.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAccess to the labor market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEach chapter includes\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003enumerous examples and case studies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efrom Greek businesses, as well as\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eapplication exercises\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eto connect theory with practice and to facilitate the reader's understanding and application of the content.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193724293449,"sku":null,"price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/dioikisi-anthropinou-dinamikou-1.jpg?v=1776154015"},{"product_id":"dioikisi-touristikon-epixeiriseon","title":"Tourism Business Management","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe textbook \"Tourism Business Management\" is a modern, comprehensive, scientific and practical book that thoroughly analyzes all\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe individual functions\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTourism\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eManagement,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eoffering the reader full knowledge of the peculiarities of the tourism business sector.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt includes topics from international bibliography concerning the evolution of the science of Tourism Management. These contemporary topics have been adapted to approach the reality of Greek businesses and organizations.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eFurthermore, it is rich in:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecase studies that will prepare students for the everyday problems in the real world of Tourism Management.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eExamples, tables, and diagrams that effectively connect theory with practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable class=\"MsoNormalTable\" border=\"0\" cellspacing=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd valign=\"top\"\u003e\n\u003ctable class=\"MsoNormalTable\" border=\"0\" cellspacing=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd valign=\"center\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIndicative topics covered:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe modern tourism business \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eManagement as a means to activate tourism businesses and organizations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe concept and nature of planning in tourism businesses\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eDecision-making in tourism businesses\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCorporate social responsibility\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStaffing tourism businesses\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eLeadership\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEffective communication \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eFinancial aspects of tourism businesses\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eControl of tourism businesses, etc.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193761648969,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/dioikisi-touristikon-1_jpeg.jpg?v=1776369517"},{"product_id":"epanastasi-sto-epixeirein","title":"Revolutionizing Business","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIf business success was merely the application of the \"ten commandments\" of entrepreneurship, why aren't all businesses equally successful over the last centuries?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe truth is that winners don't follow the rules the rest of us diligently adhere to. Winners go against the current, cut corners, and challenge conventional wisdom. After all, conventional is only for the lazy and the cowardly.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Business Revolution: 100 Rules You Must Break\" plays the \"devil's advocate\"! Based on real examples and situations, it offers one hundred valuable pieces of advice and challenges conventional business practices. It is structured into the following seven parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eLeadership\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStrategy\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInnovation\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSales and Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePersonnel\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eFinance\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePersonal\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Business Revolution\" won't give you easy answers, it won't make you a millionaire, it won't find you a partner. What it will do is sharpen your mind and awaken your instincts. It will help you think very carefully about what you will do before adopting the existing practice in the sector in which you operate or intend to operate. It is a guide-book, addressed to all those who wish to identify opportunities, avoid pitfalls, and forge their own path to creating a successful career and a well-rounded individual.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193778786633,"sku":null,"price":15.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/epanastasi-1.jpg?v=1776155108"},{"product_id":"to-epixeirein-ston-psifiako-metasximatismo","title":"Business in Digital Transformation","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eDoing Business in the Digital Transformation\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis an in-depth look at the transformation of businesses to be fit for purpose in a digitally enabled\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eworld.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is a guide for all those who need to better understand, implement,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand lead digital transformation in the workplace.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book goes beyond\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etraditional thinking and sets aside outdated strategies to explain what\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esteps need to be taken for an organization to become truly agile. It examines how to create speed in the organization and establish iterative work, remove unnecessary processes, install innovation, map the strategy for incentives,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand develop talent for success.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt provides guidance on defining the pace\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand frequency for change, breaking down old habits, and reforming the behaviors\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof a workforce to embrace digital transformation, achieve organizational agility, and ensure high performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book, full of practical advice, examples, and realistic ideas from professionals at the forefront of digital transformation, is an\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eessential guide to\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecreating an agile business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193805885769,"sku":null,"price":14.36,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/epixirin-psifiako-metasximatismo-1.jpg?v=1776155679"},{"product_id":"management-kindynou","title":"Risk Management","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe various threats to an organization's operations, such as fraud, technical issues, poorly designed products, etc., can lead to severe damage and losses. The aim of the book \"Risk Management for Banks and Businesses\" is to foster an understanding of the basic components of effective risk management among both students and risk professionals, by describing how to implement a sound Risk Management Framework, which is integrated into daily business activities. More specifically, it covers the main operational risk tools, including risk categorization and self-assessment, as well as control and scenario analysis tools, while exploring the importance of operational risk appetite and tolerance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eUsing case studies of significant operational risk events to illustrate each concept, the book demonstrates the value of having a Risk Management Framework and how it combines with other types of risk management. There is also guidance on the regulatory treatment of operational risk and the importance of risk culture.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn summary, upon completing the book, the reader will be able to perform key risk management actions and improve risk management practices.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193918476617,"sku":null,"price":31.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/management-kindinou-1.png?v=1776157986"},{"product_id":"management-asfaleias-kai-ygeias-ton-ergazomenon","title":"Safety and Health Management for Employees","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe absence of processes for the prevention and\/or reduction of serious accidents and occupational diseases, and the failure to promote employee health, entail substantial damage to a company in various ways.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThus, the need for\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edeveloped safe working methods, accident reporting procedures, and adequately developed safety monitoring systems is clear and imperative.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\"Employee Safety and Health Management\"\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehas the following objectives:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTo serve as a training manual for instructors of related courses\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTo become a tool for businesses that must comply with certain rules based on legislation and also develop\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea philosophy of accident prevention-reduction in the workplace.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTo become a tool for health and safety professionals who contribute to the reduction of accident-related damages.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe content has been fully adapted to the requirements of the Greek reality and the regulations governing the operation of businesses within the framework of employee safety and health. Its publication coincides with the decision of the Ministry of Labour, Social Security and Social Solidarity approving the\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\"National Strategy for Health and Safety at Work,\" which makes it even more necessary for employers, employees, and health and safety professionals to be informed and to comply with the new directives.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193923621193,"sku":null,"price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/management-ugeias-1.jpg?v=1776158218"},{"product_id":"organosi-kai-dioikisi-ergon-2i-ekdosi","title":"Project Management-2nd-edition","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book aims to deepen knowledge particularly useful in the field of managing any type of project, approaching the subject with a critical eye, but also with a practical spirit.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSpecifically, its purpose is to provide the necessary tools for individuals who wish to upgrade their professional\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprospects by cultivating skills related to:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emodern methods of project design, monitoring, and overall management,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eproject selection and evaluation methodology,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe preparation of project budgets,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003elearning the bureaucratic practice of project management,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe principles of management and the tools used in its implementation,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehuman resource management within a company,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eas well as the formulation of an effective control policy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eI\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003et is aimed at all executives in businesses and organizations, both private and public sector, students, and other\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprofessionals. It is also intended for candidates for the \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eProject\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eManagement\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eProfessional\u003c\/span\u003e\u003cspan\u003e (\u003c\/span\u003e\u003cspan\u003ePMP\u003c\/span\u003e\u003cspan\u003e)®\u003c\/span\u003e\u003cspan\u003e examinations.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRegardless of one's hierarchical level, the principles of project management, through a practical\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand theoretical approach, offer a\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecompetitive advantage\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein today's demanding job market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193937285449,"sku":null,"price":31.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/organosi-ergon-1.jpg?v=1776158453"},{"product_id":"apotelesmatiki-diafimisi","title":"Effective Advertising","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAdvertising plays a significant role in many areas of modern life, contributing to the success of businesses and organizations in both the business and social sectors. Its important role in integrated marketing communications makes it imperative to understand the basic concepts and how advertising works in practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Effective Advertising: How to Design and Implement Integrated Communication Campaigns\"\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efully addresses this need and introduces us to the world of advertising. Through the pages of the book, which are full of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003equestions\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e case\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e, readers can not only understand the basic concepts of advertising but also apply them.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is structured in six parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntroduction to advertising\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolution of advertising, advertising environment, entrepreneurship and advertising\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eUnderstanding the target audience\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esegmentation, targeting and marketing mix, communication and consumer behavior\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe plan\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003eaccount\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eplanning\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eand research, marketing plan, advertising and \u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eIMC\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e4. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe creative process\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategy and processes for creating advertising, visuals and text for creative execution\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e5. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eReaching the target audience\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprint advertising, television and radio, digital interactive media, outdoor advertising, direct mail and promotional products\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e6. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntegrating marketing communication elements\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003emedia\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eplanning\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eand\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003ebuying\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e, \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003eIMC\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e: direct marketing, personal selling, packaging and sales promotion, public relations, sponsorships and corporate advertising\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is useful not only for students and executives involved in marketing and advertising but also for all those whose decisions affect the performance of public and private sector organizations and businesses and the economy in general.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193957830985,"sku":null,"price":78.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/apotelesmatiki-diafimisi-1.png?v=1776158941"},{"product_id":"arches-marketing","title":"Marketing Principles","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book successfully approaches Greek Marketing because it combines the theoretical framework of Marketing with tangible\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efrom the Greek reality.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt presents Marketing topics in an understandable and practical way. Thus, this book can help all those involved in the study, as well as in the daily practice of Marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn addition to the basic Marketing topics, the following topics are also included:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe latest developments in Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTotal Quality Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCriticism of Marketing Philosophies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePersonal Marketing (ONE – TO – ONE MARKETING)\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing with New Technologies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eetc.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEach chapter is accompanied by questions, application exercises, and case studies derived from Greek businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193965629769,"sku":null,"price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/arxes-marketing-1.jpg?v=1776159288"},{"product_id":"branding","title":"Branding","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is for everyone involved in \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebranding\u003c\/span\u003e\u003cspan\u003e—from senior executives to ambitious students. The aim of the book is to introduce a new understanding of consumer relationships with \u003c\/span\u003e\u003cspan\u003ebrands\u003c\/span\u003e\u003cspan\u003e, through findings proposed by modern scientific research. At its core is the question \"can a consumer feel love for a \u003c\/span\u003e\u003cspan\u003ebrand\u003c\/span\u003e\u003cspan\u003e?\" and its answer throughout all the chapters of this book.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAn innovation of this book is the introduction of staff into the process of developing relationships with \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebrands\u003c\/span\u003e\u003cspan\u003e. How important are the personal characteristics of employees? Can personnel selection become a source of competitive advantage and enhance the efforts of each marketing department?\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThrough what we hope is an understandable and pleasant text, which simplifies complex concepts and meanings, our goal is to offer a truly useful read and propose immediately applicable solutions. At the same time, the case studies at the end of each chapter present best practices and ways that large—or even smaller \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ebrands\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003ehave implemented to create and maintain meaningful relationships with their consumers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54193986535753,"sku":null,"price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/branding-1.jpg?v=1776159532"},{"product_id":"diapragmatefseis","title":"Negotiations","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is a\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecomprehensive guide to negotiation. It offers a series of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003econcepts and tools\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ederived from relevant theories, proposes specific\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esolutions\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor specific\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eproblems,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand presents many\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethat explain the concepts involved to help you build\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eyour own negotiation method.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book guides you to learn:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to develop the right responses in negotiations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to overcome\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe instinctive approach\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to prepare before negotiations, for the process, the problems, and the people\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to manage the process\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to address the problem\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to communicate with people\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to recognize emotions before\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eproblem-solving\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emanage multi-level, multilateral, and multicultural negotiations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to reap the benefits of negotiation\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eHow to continue improving your negotiation skills\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book will help you make\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe right decision at the right time. Similarly, with its help, you will reduce the risk of deadlocks and multiply the chances of success.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194063704393,"sku":null,"price":17.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/diapragmateuseis-1.png?v=1776160028"},{"product_id":"diethnes-marketing","title":"International Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAt a time when digitalization and globalization are radically transforming the way businesses operate, the book \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInternational Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eby \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eKeegan\u003c\/span\u003e\u003cspan\u003e \u0026amp; \u003c\/span\u003e\u003cspan\u003eGreen\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003ecomes to fill a substantial gap in knowledge and education in the field of international business. Outward orientation is now a basic prerequisite for survival and growth, especially for Greek businesses, which are called upon to respond to the challenges of the global market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book offers a complete, modern, and holistic approach to the science of marketing at an international level, focusing on both theoretical concepts and their practical application. With a friendly tone and clear structure, it analyzes internationalization strategies, cultural differences, sustainability, corporate social responsibility, and the role of new technologies in marketing. Special emphasis is given to intercultural awareness, making the work a valuable tool for students, instructors, and professionals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eWhat the book offers:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eModern and in-depth knowledge of international marketing, based on the latest developments in the global market.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eApplied approach, with a plethora of real examples, \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ecase\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eand excerpts from experts in the field.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eVisualized content with graphs, diagrams, and tables that enhance understanding.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eReflection and evaluation questions in each section for self-assessment and active learning.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEducational orientation, with a structure that allows for easy integration into teaching.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eConnection to the needs of the Greek reality, where the need for executives with knowledge of international marketing strategy is imperative.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eInternational Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis an ideal guide for anyone who wishes to deeply understand the dynamic and multifaceted field of global marketing as it combines scientific validity with practical value.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194077434185,"sku":null,"price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/diethnes-marketing-1.png?v=1776160268"},{"product_id":"dimosies-sxeseis","title":"Public Relations","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book presents the misunderstood, to this day, subject of Public Relations in a simple, understandable and practical way. The aim is to help the reader understand the concept and role of Public Relations, to apply the means, techniques and tools of Public Relations, as well as to draw up a Public Relations program.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBased on modern scientific literature and the author's extensive teaching and research experience, the book analyzes the following issues:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolution of Public Relations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003econcept, role, and function of Public Relations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edistinction and interaction of Public Relations-Marketing-Advertising\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epublic and public opinion\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePublic Relations communication with Mass Media\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eutilization of social media by Public Relations\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epractical event organization\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCorporate Social Responsibility\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e➔\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePublic Relations program\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book includes examples and case studies, diagrams and tables, questions at the end of each chapter, and an appendix with Public Relations terminology.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194089558345,"sku":null,"price":20.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/dimosies-sxeseis-1.jpg?v=1776160520"},{"product_id":"marketing-management","title":"Marketing Management","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eA practical guide for solving everyday business problems faced by entrepreneurs and executives in Greek businesses and organizations. An invaluable\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eguide for students in their effort to\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eunderstand the science of Marketing Management, through apt combinations of theory\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand examples. A unique book of its kind,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eas each chapter is accompanied by\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003equestions,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eapplication tasks and exercises\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ebased on case studies of well-known Greek businesses, while\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eat the end of the book there is\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esupplementary\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ebibliography\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand an appendix with\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eterminology.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is structured in the following parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Marketing principles – identifying and analyzing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarket opportunities.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Implementing Marketing strategy – the\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing mix.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Organizing and controlling Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eresults.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Specific applications of Marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e• Marketing with new technologies.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194100207945,"sku":null,"price":32.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/elliniki-prosegisi-1.jpg?v=1776160809"},{"product_id":"epityximeni-polisi","title":"Successful Sale","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Successful Selling\" is a practical selling guide, rich in tips, techniques, everyday stories, and exercises, and based on best practices, guaranteed to improve your numbers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt will provide you with all the tools to ensure success in sales. You will learn:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow your personality affects sales performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eWhat the sales process and prior planning entail.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to build trustworthy relationships with customers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to understand the buyer and the customer.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to present solutions and handle objections.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"10\" height=\"10\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow to manage customers after the sale is made.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is for all of you who approach sales differently. It is ideal for those who work for a small or medium-sized business, are new or experienced in sales, are involved in maximizing sales, are active in sales, are developing professionally, or simply want to increase their influence. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Successful Selling\" has received global recognition and has been translated into many languages. It has received 5-star reviews on \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eamazon\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003efrom readers, who, among other things, wrote the following comments about the book: \"educational manual\", \"goes above and beyond\", \"simplifies how to have excellent sales results\", \"has helped me immensely\" etc.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194111578441,"sku":null,"price":15.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/epitiximeni-polisi-1.jpg?v=1776161009"},{"product_id":"i-lianiki-polisi-sto-elliniko-epixeirein","title":"Retail in Greek Business","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book offers a systematic discussion of the importance, role, and methods of developing retail sales by modern Greek businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBased on the current reality of Greek entrepreneurship, \"Retail Sales in Greek Business\" consists of twelve concise and substantial chapters and is divided into three parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe retail business\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eretail trade evolution, retail trade life cycle, future of retail trade in the digital age, forms of retail sales.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRetail business management\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategic planning, organization and administration, human resources management, financial management-accounting.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRetail marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einformation system and marketing research, customer behavior and segmentation, site selection and store layout, merchandise procurement and control, pricing and merchandise promotion.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eEach chapter includes a wealth of examples from Greek businesses, as well as a task and an application exercise, so that the reader can fully grasp the content and effectively apply the principles and strategies of retail sales. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is a useful and practical guide for both owners and executives of retail businesses, as well as for those who wish to start their activity in them.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194295177545,"sku":null,"price":16.96,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/lianiki-polisi-1.jpg?v=1776161310"},{"product_id":"marketing-arches-stratigikes-efarmoges","title":"MARKETING Principles – Strategies – Applications","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Marketing: Principles-Strategies-Applications\" presents the still unknown and misunderstood subject of marketing and offers the Greek educational and professional landscape a modern approach that connects theory with practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt includes many current and Greek examples, case studies and exercises, for better assimilation of concepts and their practical application. Through a structured framework, it covers the entire spectrum of marketing activities, providing the steps for creating a marketing strategy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis approach is ideal for students and their instructors, for executives in professional training, and for professionals who wish to use marketing to develop their business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194335252809,"sku":null,"price":30.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-ase-1.jpg?v=1776162481"},{"product_id":"marketing-ekdiloseon","title":"Event Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eLearn how to plan, conduct, and evaluate successful events with this clear and comprehensive handbook that explores the latest developments in the demanding and rapidly evolving event planning environment.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAuthored by writers with extensive experience across a wide range of events, it is an essential step-by-step resource for students and the next generation of event organizers.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Event Marketing: Planning \u0026 Applications\" provides a comprehensive approach that introduces key paradigms and theories, as well as practical, real-life insights. It offers a structured formula for all forms of events, from initial planning to security and risk management, budgeting and program development to post-event evaluation.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRequiring no prior knowledge or experience in the subject, this fully updated third edition of \"Event Marketing: Planning \u0026 Applications\" provides a renewed focus on virtual and hybrid events. With case studies including the 2022 Commonwealth Games, Expo 2020 Dubai, and the American Heart Association (\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAHA\u003c\/span\u003e\u003cspan\u003e), the accompanying online resources include lecture slides, activities, self-assessment questions, and online links. This handbook is essential for students studying modules related to events, as well as early career professionals and aspiring event organizers.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194379456841,"sku":null,"price":37.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-ekdiloseon-1.png?v=1776162698"},{"product_id":"to-marketing-tis-epixeirisis-sas","title":"Your Business Marketing!","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is aimed at small and medium-sized business owners and freelancers. It is a practical guide that will help them, step by step, to design their\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing strategy\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor their business with the aim of its\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003egrowth and success.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRich in\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples and practical exercises\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand written in\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esimple language without difficult marketing definitions and without unnecessary theory, it guides the reader to answer questions such as:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow will I grow my business?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eWhat strategy should I follow for my business to have healthy growth?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eWhat marketing actions are suitable for my business?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow much money should I spend on promoting my business?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow can I differentiate myself from my competitor?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cimg width=\"12\" height=\"12\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003eHow can I find new customers and retain the ones I have?\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBy completing this book and having completed all the suggested exercises, the reader will have understood the basic principles of Marketing and will be able to lay the foundations for the proper and smart development of their business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194397479241,"sku":null,"price":18.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-epixirisis-1.jpg?v=1776162956"},{"product_id":"marketing-ypiresion-3i-ekdosi","title":"Services Marketing (3rd Edition)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book, based on modern bibliography and the authors' extensive research, consulting, and teaching experience, thoroughly illuminates the dimension of marketing in the intangible world of services. The aim is for the reader to understand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehow certain choices, strategies, and tactics can lead a service company to profitability and success.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe third edition complements the highly successful second edition of what is still the only university textbook in the field of services in Greece. It incorporates all key issues and developments in Service Marketing and includes a series of\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e case\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estudies\u003c\/span\u003e\u003cspan\u003e, which, accompanied by questions and examples, contribute to the understanding of the concepts.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStarting from the peculiarities of services compared to goods and their effects on consumer behavior and management and marketing practices, the book comprehensively covers the\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategic issues\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof marketing in services, presenting the following:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eservice quality,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecustomer service,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe importance of employees in service businesses,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eorganizing service production and customer service processes,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emanaging the product portfolio in services,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epricing services,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecommunication techniques,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edistribution management and management of the service delivery space,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing of industrial services.                     \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Services Marketing\" is aimed at undergraduate and postgraduate students, as well as middle and senior executives who practice marketing in the particularly complex and competitive field of services.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194460787017,"sku":null,"price":41.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-ipiresion-1.jpg?v=1776163204"},{"product_id":"marketing-lianikou-kai-xondrikou-emporiou","title":"Retail \u0026 Wholesale Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is the 2nd updated and revised edition of the first Greek authorial attempt to systematically and analytically approach the phenomena and problems of marketing in commercial businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eA key characteristic of this book is its extensive coverage of international literature and its scientific approach to the analysis, design, and implementation of marketing in the field of retail and wholesale trade.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe esteemed academics Georgios Baltas and Nikolaos Papavasileiou offer a comprehensive manual that connects theory with practice and supports decision-making within the framework of commercial business administration.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe 2nd edition of the textbook \"Retail and Wholesale Marketing\" examines the following topics:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBasic concepts for understanding distribution and trade as economic processes\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIntroduction to retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMerchandise collection management\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCommunication policy in retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePricing policy in retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSpace management in commercial businesses\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ePrinciples of commercial location, selection of area and installation point\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eStore atmosphere and commercial environment design\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCustomer service in retail trade\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eRetail trade in the digital age\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSpecific issues of wholesale trade, such as operations, business types, and marketing strategies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\"Retail and Wholesale Marketing\"\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis primarily intended to cover the specific needs of readers who are either studying related subjects at an undergraduate or postgraduate level or are professionally involved in trade and management.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194495914313,"sku":null,"price":41.48,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/mark-lianikou-xondrikou-1.png?v=1776163419"},{"product_id":"marketing-perilamvanei-kai-digital-marketing","title":"Marketing Includes Digital Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn Part A\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eAnalyzes the concept and importance of marketing for any business activity.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is the engine of the train, called business.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt provides the Greek dimension of marketing through examples and cases that are directly related to Greek businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt clearly demonstrates that the difference between successful and unsuccessful businesses is due to what is called competitive advantage. This forms the core of marketing strategy and of the book.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt proves that the consumer is primarily interested in the benefits they will receive, not the product or service's characteristics.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eBeyond the theoretical framework of marketing, which is adapted to the latest developments of our time, the book refers to four areas of particular interest:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eServices Marketing for businesses and non-profit organizations, Agricultural Products Marketing, Industrial Marketing, and International Marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn Part B\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe marketing of the new era incorporates digital technologies and enters its fifth stage of evolution, called: \"MARKETING WITH NEW TECHNOLOGIES\". This recognition is considered an innovation of the book. Therefore, the present edition has undertaken the pioneering endeavor of including in a single volume the necessary knowledge from the fields of traditional and digital marketing, which a marketing executive or professional must combine in practice.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is suitable for e-class (home schooling). It is accompanied by rich supporting material for the instructor. In addition, ready-made material in electronic form will be provided for semester exams for the professor.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis edition, with its comprehensive content, modern presentation, logical flow, numerous examples, and understandable language, can be a valuable and comprehensive learning tool for students, business executives, and professionals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194522751305,"sku":null,"price":83.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-perilamvanei-1.jpg?v=1776163628"},{"product_id":"marketing-tourismou-kai-filoksenias","title":"Tourism and Hospitality Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is a new and comprehensive handbook\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor the rapidly changing and growing challenges faced by\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etourism marketing professionals\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein this dynamic and exciting sector of the global economy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt aims to be a modern, accessible and useful resource for tourism and hospitality professionals and students as they prepare for global marketing challenges. It is a clear depiction of the changing landscape, offering a unique perspective with an emphasis on three themes:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecollaboration,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etechnology\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexperiences.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e  \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is enriched with:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea plethora of case studies,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewhich provide readers with an enjoyable and understandable resource that will challenge them and prepare them for everyday problems in the real and dynamic world of tourism marketing.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eNumerous images, diagrams and examples for a better understanding and application of the theory.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194550473033,"sku":null,"price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-tourismou-1.jpg?v=1776163854"},{"product_id":"marketing-xondrikou-kai-lianikou-emporiou","title":"Wholesale and Retail Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book systematically deals with the marketing of wholesale and retail businesses, combining scientific knowledge and experience. In a clear and simple manner, elements of wholesale and retail trade are described, which are organized into the following parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ The first part refers to the distribution system, i.e., distribution networks and physical distribution. Knowledge of the functions of the distribution system is essential for both wholesale and retail businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe second part deals with wholesale marketing and wholesale businesses in general.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe third part refers to the introduction of retail marketing. It describes retail trade and its evolution in our country. It also analyzes the various categories of retail businesses.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe fourth part deals with identifying and analyzing the opportunities that arise in the market for retail businesses. This analysis is achieved through various methods and techniques, such as retail marketing research, consumer behavior, customer segmentation, and sales forecasting methods.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe fifth part of Retail Business Marketing Management includes the strategic planning of retail businesses, the organization and administration of these businesses, as well as the management of their staff.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→The sixth part covers all elements of the Retail Business Marketing Mix, i.e., the procurement of merchandise and inventory control, merchandise pricing, the selection of location and store layout, and finally, the promotion of retail business merchandise.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eFinally, the appendix of the book includes selected legislation related to wholesale and retail businesses in our country.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Wholesale and Retail Marketing\" contains numerous examples and case studies from wholesale and retail businesses. At the beginning of each chapter, learning objectives are listed, which serve as a good guide for studying the chapter. At the end of each chapter, there are discussion questions, application exercises, and a case study.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194579341641,"sku":null,"price":18.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/marketing-xondrikou-lianikou-1.png?v=1776164132"},{"product_id":"sygchrones-stratigikes-marketing-gia-diethneis-agores","title":"Modern Marketing Strategies for International Markets","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn an era of globalization of knowledge, technology, production, consumer patterns, and markets, today's dynamic business faces global competition, both within and beyond its borders.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eTherefore, it must formulate appropriate strategies for adaptation, survival, or dynamic growth within an extremely complex and rapidly evolving globalized environment, where domestic markets no longer offer many opportunities, and both competition and customer needs and preferences have been indirectly or directly affected by market globalization. Domestic companies, even if they do not intend to internationalize, are forced to face competition from foreign companies within their own country.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe issue of internationalization is particularly relevant for our country, which is characterized by a lack of extroversion, having the lowest per capita export income in the European Union.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Modern Marketing Strategies for International Markets\" aims to cover the major issue of internationalization, presenting a comprehensive, systematic, and scientific approach to the most effective marketing strategies and tactics for a company's\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epenetration into international markets.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book consists of three parts, eleven chapters, and an appendix in CD format, the writing of which was based on both the latest scientific developments presented in the global literature of export and international Marketing and the authors' long-term research, consulting, and teaching experience in matters of developing Marketing strategies for the expansion of businesses beyond borders.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ In\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe first part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book, the decision-making process for internationalizing a company's activities in a globalized environment is analyzed.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIn\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe second part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe strategies concerning product, pricing, distribution channels, and promotion and communication for international markets are thoroughly described, as well as the decisions for the organization, strategic planning, and Marketing control in businesses operating internationally.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e→ In\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe third part\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe Global Marketing Management System Online (GMMSO) is examined in detail. This is software that allows users to prepare a situation analysis of the company in a global environment, identify countries with high purchasing power for the company's products, conduct a market and competition analysis, choose the best market-country, and finally, determine the most appropriate penetration strategy, developing the corresponding Marketing plan.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194601066825,"sku":null,"price":51.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/sigxrones-stratigikes-1.jpg?v=1776164463"},{"product_id":"stratigiko-viomichaniko-marketing","title":"Strategic Industrial Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing is not limited to consumer products but is one of the most important functions of businesses that supply products and services to industrial enterprises, craft businesses, public enterprises, institutions, and other economic organizations. Industrial (\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eBusiness\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eto\u003c\/span\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003eBusiness\u003c\/span\u003e\u003cspan\u003e or B2B) Marketing, which deals with satisfying the purchasing needs and requirements of organizations (not individuals) and accounts for approximately 60% of monetary transactions in our national economy, is a distinct field of study within the science of Marketing.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book \"Strategic Industrial Marketing\" by authors G. Avlonitis, S. Dimitriadis, and C. Iintounas is a modern and comprehensive study of Industrial Marketing and aims to contribute to the effort of studying, researching, and disseminating Industrial Marketing in Greece.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe book is structured into five parts:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 1 →\u003c\/span\u003e\u003cspan\u003e  \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eKey Dimensions of Industrial Products\/Markets and Industrial Customer Behavior\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ebasic concepts of industrial marketing, analysis of industrial customer purchasing behavior, purchasing behavior of Greek industrial enterprises, relationship management in industrial markets\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 2 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eDemand Analysis and Opportunities in the Industrial (B2B) Market\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial market marketing research, industrial market segmentation and product positioning, e-commerce and marketing in industrial markets\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 3 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing Strategies for Industrial (B2B) Markets\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estrategic industrial marketing planning, product management for industrial markets, pricing for industrial markets, distribution channel and supply chain management for industrial markets, sales force organization for industrial markets, communication and promotion methods for industrial markets\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 4 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eSpecial Topics in Industrial (B2B) Marketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial services marketing, international industrial marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003ePart 5 →\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eCase studies\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einteresting case studies that serve to connect theory with practice\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIt is worth noting that \"Strategic Industrial Marketing\" includes learning objectives at the beginning of each chapter, tables, figures, examples, real data, chapter summaries, bibliographic references per chapter, a separate section for case studies with questions, as well as an appendix with the legislative framework for public procurement.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThis book is addressed to:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Cambria Math;\"\u003e⇢\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003estudents\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewho\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ehave\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eincluded\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etheir\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecurriculum\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecourse\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eIndustrial\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e (\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eB\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e2\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eB\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e) \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eMarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003efor\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewhom\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eis\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ea\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emodern,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003escientifically\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esubstantiated\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003etextbook\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewith\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epractical\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexamples,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eso\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethat\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethey\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecan\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eunderstand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edelve\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003einto\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eall\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003especific\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003easpects\/fields\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Cambria Math;\"\u003e⇢\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eexecutives\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eprivate\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epublic\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003esectors\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewho\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003edeal\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewith\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003emarketing\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eor\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethe\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003epurchase\/supply\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eproducts\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eand\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eservices,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eas\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ewell\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eas\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eto\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eentrepreneurs\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ein\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eindustrial markets, to whom\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eit proposes a comprehensive framework of strategic analysis methods and tools and marketing actions, in order to achieve their goals more effectively.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194614403401,"sku":null,"price":55.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/stratigiko-viomixaniko-1.png?v=1776164759"},{"product_id":"symperifora-katanaloti-3i-ekdosi","title":"Consumer Behavior (3rd edition)","description":"\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e\u003cspan\u003e\"Welcome to the exciting world of consumers. In this book, you will explore human behavior and how all of us as consumers make product choices that make up the mosaic of our lives. \u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e(...)\"\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/i\u003e\u003ci\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eProfessor Michael Tsiros, Chair of the Department of Marketing, University of Miami, USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe publishing house \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eRosili\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003epresents the third, fully\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003erevised and updated,\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eedition\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eof the book \"Consumer Behavior\" by authors G. Baltas and P. Papastathopoulou.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e\"Consumer Behavior\" is an \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eauthoritative and comprehensive review of consumer behavior topics, which contributes decisively to understanding consumer behavior. Based on international literature and scientific research, it draws data from marketing, psychology and economics, thus illuminating this complex and interesting aspect of an individual's behavior as an economic agent who evaluates, selects, buys and manages products and services for their own use.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe selection of the material aims at:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e√\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ethoroughly addressing the subject\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003e√\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003ecovering the specific needs of readers who are studying or working professionally in marketing and business administration.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eThe authors have adopted an \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eapplied approach\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eto consumer behavior and its connection to decision-making, while the practical application of consumer behavior theory is analyzed using examples from Greek and international business reality. Worth mentioning is the chapter dedicated to \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eevolutionary psychology, which is the first and only in Greek consumer behavior literature.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54194638979401,"sku":null,"price":53.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/symperifora-katanaloti-1.png?v=1776164973"},{"product_id":"logistics-management-kai-stratigiki-3h-ekdosi","title":"Logistics Μάνατζμεντ και Στρατηγική  (3η Έκδοση)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΤο βιβλίο «Διοίκηση και Στρατηγική της Εφοδιαστικής (\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003elogistics\u003c\/span\u003e\u003cspan\u003e)» 3η έκδοση, αποτελεί μια εισαγωγή στα θέματα της διοίκησης εφοδιαστικής αλυσίδας, με έμφαση σε διεθνείς εφαρμογές και παραδείγματα.  Η εφοδιαστική βρίσκεται στο επίκεντρο των συζητήσεων όσον αφορά τα συστήματα, τη βιωσιμότητα,  την αειφορία, την τεχνολογία, το ανταγωνιστικό πλεονέκτημα, την παγκοσμιοποίηση και τον κίνδυνο. Το βιβλίο προσφέρει μια πλήρως ενημερωμένη, απλή και πρακτική προσέγγιση σε αυτά τα θέματα μέσω σύγχρονων μελετών περίπτωσης από όλο τον κόσμο και ειδικά από την Αυστραλία, την Κίνα, τη Γερμανία, την Ιαπωνία, τη Νότια Αφρική, τη Σουηδία και τις ΗΠΑ.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΗ νέα έκδοση περιλαμβάνει:\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"15\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΈνα νέο κεφάλαιο με τίτλο «Κίνδυνος και Ανθεκτικότητα της Εφοδιαστικής Αλυσίδας» που επισημαίνει τις νέες εξελίξεις στη στρατηγική διαχείριση του κινδύνου, με νέες περιπτώσεις μετριασμού του κινδύνου στη \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFord\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMotor\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCompany\u003c\/span\u003e\u003cspan\u003e  \u003cspan style=\"font-family: Calibri;\"\u003eκαι την οπτικοποίηση των δεδομένων της εφοδιαστικής αλυσίδας στη \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFlex\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"15\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΕπίκαιρα θέματα βιωσιμότητας και περιβάλλοντος σε όλα τα κεφάλαια από τις πρωτοβουλίες  μηδενικών καθαρών εκπομπών και την κοστολόγηση άνθρακα, την πράσινη εφοδιαστική και την ηθική διάσταση στις προμήθειες και τις μεταφορές.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"15\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΤην ψηφιοποίηση και τον ρόλο της τεχνολογίας στη διοίκηση της εφοδιαστικής και της εφοδιαστικής αλυσίδας.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"15\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΔεκαοκτώ νέες μελέτες περιπτώσεων σε μια μεγάλη ποικιλία τύπων οργανισμών.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"15\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΣημαντικές ενημερώσεις σχετικά με τις μελλοντικές προκλήσεις και τις ευκαιρίες στον τομέα της εφοδιαστικής.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"15\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e· \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003e\u003cspan style=\"font-family: Calibri;\"\u003eΔραστηριότητες και ερωτήσεις για συζήτηση, σχεδιασμένες να σας βοηθήσουν να εξερευνήσετε τα βασικά θέματα και να εφαρμόσετε όσα μαθαίνετε.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":54295901897033,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/logistics-front.png?v=1777917232"},{"product_id":"xrimatooikonomiki-dioikisi-3","title":"Χρηματοοικονομική Διοίκηση - Θεωρία \u0026 Πρακτική - 3η έκδοση","description":"\u003cp\u003eΟ παρών τόμος φιλοδοξεί να αποτελέσει ένα ολοκληρωμένο και σύγχρονο οδηγό στη θεωρία και την πράξη της Χρηματοοικονομικής Διοίκησης. Κατά τη συγγραφή του, οι δημιουργοί του έθεσαν τρεις βασικές επιδιώξεις: αφενός να προσφέρουν ένα αξιόπιστο εκπαιδευτικό εργαλείο που θα υποστηρίζει τους φοιτητές στη λήψη ορθολογικών και τεκμηριωμένων χρηματοοικονομικών αποφάσεων, αφετέρου να καλύψουν τις ανάγκες της ελληνικής πανεπιστημιακής κοινότητας με ένα βιβλίο κατάλληλο τόσο για προπτυχιακές όσο και για μεταπτυχιακές σπουδές, το οποίο θα μπορεί να αξιοποιηθεί και ως βιβλίο αναφοράς στην επαγγελματική πορεία των στελεχών. Τρίτη και εξίσου σημαντική επιδίωξη ήταν η συγγραφή ενός κειμένου σαφούς και προσιτού, που απαντά στα ερωτήματα του αναγνώστη χωρίς να δημιουργεί περιττές δυσκολίες. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eΤο βιβλίο δεν περιορίζεται στην περιγραφή του ρόλου και των αρμοδιοτήτων των οικονομικών διευθυντών, αλλά εστιάζει στον τρόπο με τον οποίο οι αποφάσεις τους μπορούν να συμβάλουν στη μεγιστοποίηση της αξίας της επιχείρησης. Σε αυτό το πλαίσιο, συγκαταλέγεται στα ελάχιστα συγγράμματα που συνδυάζουν συστηματικά τη θεωρητική ανάλυση με την πρακτική εφαρμογή. Παρουσιάζονται αναλυτικά οι βασικές έννοιες της Χρηματοοικονομικής Διοίκησης, πλαισιωμένες από πληθώρα παραδειγμάτων, ασκήσεων με λύσεις και εκτενή αριθμό μελετών περίπτωσης, συνοδευόμενων από ενδεικτικές απαντήσεις. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eΗ \u003cstrong\u003eτρίτη, αναθεωρημένη έκδοση\u003c\/strong\u003e, μετά την αρχική έκδοση του 2008 και την επανέκδοση του 2018, ενσωματώνει ουσιαστικές βελτιώσεις και επικαιροποιήσεις, με στόχο την πληρέστερη κάλυψη των σύγχρονων εξελίξεων και τη διευκόλυνση της μελέτης. Το περιεχόμενο διαρθρώνεται σε δύο μέρη. Το πρώτο περιλαμβάνει είκοσι ένα κεφάλαια που αναλύουν τα θεμελιώδη ζητήματα της Χρηματοοικονομικής Διοίκησης, με παραδείγματα και ασκήσεις σε κάθε κεφάλαιο, καθώς και σύγχρονες τάσεις της Χρηματοοικονομικής. 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Το βιβλίο «Επιχειρηματικότητα και Μικρομεσαίες Επιχειρήσεις» προσφέρει μια ολοκληρωμένη και σύγχρονη προσέγγιση στον κόσμο της επιχειρηματικής δράσης, συνδυάζοντας θεωρητική εμβάθυνση με πρακτική καθοδήγηση.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eΞεκινώντας από τις βασικές έννοιες και τη σπουδαιότητα των μικρών επιχειρήσεων και των οικογενειακών επιχειρήσεων στην οικονομία, το βιβλίο εξετάζει την πολυμορφία της επιχειρηματικότητας, αναδεικνύοντας τον ρόλο των γυναικών και των εθνοτικών μειονοτήτων, καθώς και τη δυναμική της κοινωνικής και εταιρικής επιχειρηματικότητας. Αναλύονται διεξοδικά οι πηγές χρηματοδότησης, από την τραπεζική χρηματοδότηση έως τα κεφάλαια επενδύσεων, καθώς και η καινοτομία ως μοχλός ανάπτυξης.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eΞεχωριστή θέση κατέχουν οι ενότητες για τις νεοφυείς επιχειρήσεις, την προετοιμασία εκκίνησης μιας επιχείρησης και τη σύνταξη επιχειρηματικού σχεδίου, με σαφείς οδηγίες έρευνας, σχεδίασης και υλοποίησης των επιχειρηματικών σχεδίων, καθώς και πρακτικές συμβουλές για τη μετάβαση από την ιδέα στην υλοποίηση. Το βιβλίο επεκτείνεται επίσης στον οργανωσιακό σχεδιασμό, τη δομή και τον έλεγχο, καθώς και στις στρατηγικές μάρκετινγκ προσαρμοσμένες στις ιδιαιτερότητες και τις ανάγκες των ελληνικών μικρομεσαίων επιχειρήσεων.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eΙδιαίτερη έμφαση δίνεται στις προκλήσεις και ευκαιρίες της εποχής μας: τον ψηφιακό μετασχηματισμό και την πράσινη επιχειρηματικότητα, δύο κρίσιμους παράγοντες ανταγωνιστικότητας για τις ελληνικές επιχειρήσεις. Το έργο συμπληρώνεται με έναν πλήρη οδηγό σύνταξης επιχειρηματικού σχεδίου και πλούσιες μελέτες περίπτωσης που συνδέουν τη θεωρία με την επιχειρηματική πραγματικότητα.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eΜε σαφή δομή, εμπλουτισμένο περιεχόμενο, πρακτικά παραδείγματα και έμφαση στην ελληνική επιχειρηματική πραγματικότητα, το βιβλίο αυτό αποτελεί απαραίτητο εργαλείο για φοιτητές, εκπαιδευτικούς, στελέχη επιχειρήσεων και κάθε άνθρωπο που ονειρεύεται να δημιουργήσει ή να αναπτύξει τη δική του επιχείρηση. Μια πλήρης πυξίδα γνώσης και έμπνευσης για όσους θέλουν να κατανοήσουν σε βάθος, να σχεδιάσουν με μεθοδικότητα και να πετύχουν στον απαιτητικό κόσμο της επιχειρηματικότητας και των μικρομεσαίων επιχειρήσεων.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003eΗ πυξίδα σας για την επιχειρηματική επιτυχία!\u003cbr\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":55416826397001,"sku":null,"price":68.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/epixeisimatikotita-cover-front.jpg?v=1790159640"},{"product_id":"dioikisi-olikis","title":"Διοίκηση Ολικής Ποιότητας και Λιτό Μάνατζμεντ","description":"\u003cp\u003eΤο παρόν βιβλίο αποτελεί μια ολοκληρωμένη και σύγχρονη προσέγγιση της Διοίκησης Ολικής Ποιότητας (Total Quality Management – TQM) και του Lean Management, αναδεικνύοντας τον συμπληρωματικό τους ρόλο στη βελτίωση της επιχειρησιακής απόδοσης, της παραγωγικότητας και της δημιουργίας αξίας για τον πελάτη. Με έμφαση τόσο στις παραγωγικές επιχειρήσεις όσο και στις υπηρεσίες, παρουσιάζει τις θεμελιώδεις αρχές, τις σύγχρονες μεθοδολογίες και τα πρακτικά εργαλεία που υποστηρίζουν τη συνεχή βελτίωση και τη βιώσιμη ανταγωνιστικότητα. Ιδιαίτερη έμφαση δίνεται στην αξιοποίηση των τεχνολογιών Τεχνητής Νοημοσύνης, στις πέντε αρχές του Lean Management και στη σύνδεσή τους με τη Διοίκηση Ολικής Ποιότητας, καθώς και στα εργαλεία ποιότητας, τις στατιστικές τεχνικές, τη λειτουργική ανάπτυξη ποιότητας (QFD), τη διαχείριση κινδύνων και τη διερεύνηση των αναγκών των πελατών. Περιλαμβάνεται επίσης ειδικό ένθετο για την εφαρμογή της Διοίκησης Ολικής Ποιότητας στον τουρισμό και τη φιλοξενία, έναν κλάδο όπου η ποιότητα αποτελεί κρίσιμο παράγοντα επιτυχίας. Το βιβλίο ολοκληρώνεται με 39 μελέτες περίπτωσης που συνδέουν τη θεωρία με την πράξη, προσφέροντας πολύτιμο εκπαιδευτικό και επαγγελματικό υλικό. \u003c\/p\u003e\n\u003cp\u003eΑπευθύνεται σε φοιτητές, ερευνητές, στελέχη επιχειρήσεων και κάθε αναγνώστη που επιθυμεί να κατανοήσει και να εφαρμόσει αποτελεσματικά τις αρχές της ποιότητας και της λιτής διοίκησης στο σύγχρονο οργανωσιακό περιβάλλον.\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":55416924537161,"sku":null,"price":68.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/Dioikisi-Olikis-cover-front.jpg?v=1790160411"},{"product_id":"okd-6","title":"Οργάνωση και Διοίκηση - 6η Έκδοση","description":"\u003cp\u003eΗ 6η έκδοση του βιβλίου «Οργάνωση και Διοίκηση» — Το Ελληνικό Μάνατζμεντ είναι ένα νέο, επιστημονικά τεκμηριωμένο εγχειρίδιο που ενσωματώνει την τεχνολογία των πληροφοριών σε κάθε σελίδα του και μιλά τη γλώσσα της ελληνικής επιχειρηματικής πραγματικότητας, χωρίς να χάνει τη διεθνή διάσταση του σύγχρονου μάνατζμεντ. Γραμμένο με σαφήνεια και τεκμηρίωση, μετατρέπει τη θεωρία σε εργαλείο καθημερινής πράξης.\u003c\/p\u003e\n\u003cp\u003eΟργανωμένο σε τέσσερις μεγάλους θεματικούς άξονες, προσφέρει μια ολοκληρωμένη, ενιαία ματιά στη διοίκηση επιχειρήσεων και οργανισμών:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eΣτρατηγική \u0026amp; Οργάνωση — η ελληνική επιχείρηση, ο στρατηγικός προγραμματισμός και οι θεμελιώδεις αρχές οργάνωσης, ανάθεσης δραστηριοτήτων και εταιρικής κουλτούρας.\u003c\/li\u003e\n\u003cli\u003eΨηφιακή Διοίκηση \u0026amp; Καινοτομία — ο ρόλος της τεχνολογίας πληροφοριών στη στελέχωση, την αναζήτηση ταλέντων, την ηλεκτρονική μάθηση και την ασφάλεια προσωπικών δεδομένων.\u003c\/li\u003e\n\u003cli\u003eΆνθρωπος \u0026amp; Ηγεσία — προγραμματισμός ανθρώπινου δυναμικού, παρακίνηση, τηλεργασία, εσωτερική επικοινωνία, ηγεσία και προσωπικό μάνατζμεντ για επιτυχημένη σταδιοδρομία.\u003c\/li\u003e\n\u003cli\u003eΠοιότητα, Κίνδυνος \u0026amp; Βιωσιμότητα — εταιρική κοινωνική ευθύνη και αειφορία, δραστηριότητα ελέγχου, λειτουργικός κίνδυνος, ολική ποιότητα, δημόσιος τομέας και παγκόσμιο μάνατζμεντ.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eΚάθε ενότητα λειτουργεί αυτόνομα αλλά και συνθετικά, χτίζοντας μια ολιστική εικόνα της σύγχρονης διοίκησης — από τη λήψη αποφάσεων μέχρι την ψηφιακή μεταμόρφωση των οργανισμών. Θεωρία και πράξη συναντιούνται σε ένα έργο σχεδιασμένο για φοιτητές, στελέχη επιχειρήσεων και κάθε επαγγελματία που θέλει να κατανοήσει βαθιά και να εφαρμόσει αποτελεσματικά το σύγχρονο management στην ελληνική επιχειρηματική πραγματικότητα.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eΈνα βιβλίο, τέσσερις άξονες, μία πλήρης εικόνα του ελληνικού management.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Rosili Publishing House","offers":[{"title":"Default Title","offer_id":55417020842313,"sku":null,"price":82.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/files\/OKD-cover-front.jpg?v=1790160677"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/3878\/5865\/collections\/akadimaika.jpg?v=1792059294","url":"https:\/\/www.rosilihubs.gr\/en\/collections\/eudoxos.oembed","provider":"Rosili Hubs","version":"1.0","type":"link"}